Companies that use Insider

Source: Analysis of Linkedin bios of 1,090 companies that use Insider

I noticed that Insider's customers are predominantly consumer-facing businesses that need to maintain direct relationships with large customer bases. These aren't software companies or B2B service providers. They're retailers (Australian Skin Clinics, Ted Baker, Koala Living), financial institutions (Banrisul, Global Credit Union), travel companies (SKY Airline, Wendy Wu Tours), hospitality brands (Banyan Tree, Frasers Hospitality), and entertainment venues (Tomorrowland, F1 Arcade). What unites them is the need to drive repeat purchases, bookings, or visits through personalized customer engagement.

These are established, scaled operations. The employee counts tell the story: most have 200+ employees, many exceed 1,000, and several surpass 5,000. Domino's lists over 96,000 employees. Many mention decades of history (Loden-Frey since 1842, Lodge Cast Iron since 1896, Consorcio with " years of trajectory"). They operate multiple locations, often internationally. Eren Perakende has 700 stores across 25 countries. PriceSmart operates 47 clubs in 13 countries. These aren't startups testing product-market fit.

Source: Analysis of tech stacks from 1,090 companies that use Insider

I analyzed the tech stack patterns and found that Insider's customers are predominantly e-commerce and direct-to-consumer brands with sophisticated digital marketing operations. The presence of tools like Criteo, TikTok Ads, and AppsFlyer tells me these companies are running complex, multi-channel acquisition campaigns across web and mobile. They're clearly focused on personalization at scale, which is exactly what Insider enables.

The pairing with Criteo is particularly revealing. These companies are already invested in retargeting and programmatic advertising, so they understand the value of behavioral data. When you add Insider to that mix, they're extending personalization beyond ads into the on-site experience. The strong correlation with AppsFlyer makes even more sense because these businesses need to connect mobile app behavior with their broader marketing stack. And TikTok Ads showing up so frequently suggests these are brands chasing younger consumers where they spend time, requiring coordination across multiple touchpoints.

The full picture shows marketing-led companies that are past the early startup phase. You don't invest in Akamai for content delivery unless you have real traffic volume and performance concerns. The combination of personalization tools like Segmentify alongside Insider suggests these teams are testing different approaches to conversion optimization. They're data-driven, they have dedicated marketing ops or growth teams, and they're clearly willing to invest in their tech stack to drive revenue. These aren't small operations running basic campaigns.