Companies listed in the Hubspot Solutions Directory

Source: Analysis of Linkedin bios of 8,841 companies that use Hubspot Solutions Directory

I noticed that companies using HubSpot Solutions Directory are overwhelmingly service providers rather than product companies. They're agencies, consultancies, and implementation partners who sell expertise and execution to other businesses. Most are marketing agencies, digital transformation consultants, CRM implementation specialists, or RevOps firms. They don't build software themselves, they help clients use software better. A significant portion specifically positions themselves as HubSpot partners or solution providers, creating a sort of ecosystem effect.

These are predominantly small to mid-sized businesses. The vast majority have between 2 and 50 employees, with the sweet spot around 10-20 people. Very few show venture funding, suggesting they're bootstrapped service businesses rather than VC-backed startups. They're mature enough to have established processes and client portfolios, but still lean and founder-led. The frequent mentions of certifications and partner status suggest they're in growth mode, building credibility.