Companies that use Hubspot

Source: Analysis of 100 job postings that mention Hubspot

I noticed that HubSpot buyers span both marketing and revenue operations leadership, with Directors of Marketing (15%), Sales Directors (10%), and Revenue Operations Managers (10%) making up the core purchasing group. Marketing Operations Managers (8%) and Directors of Business Development (12%) also play significant roles. These leaders prioritize pipeline generation, customer lifecycle management, and scalable growth infrastructure. They're hiring for roles that can drive measurable revenue outcomes and implement systematic processes across the entire customer journey.

The day-to-day users are predominantly Sales Development Representatives, Marketing Coordinators, Business Development Representatives, and Customer Success teams. I found multiple postings for SDRs and BDRs who will live in HubSpot managing outbound campaigns, tracking pipeline metrics, and executing cadences. Marketing teams use it for email campaigns, landing pages, lead scoring, and automated workflows. Revenue Operations specialists maintain data integrity, build custom reports, and ensure seamless integration with other systems like Salesforce, Gong, and billing platforms.

The driving pain points center on fragmentation and manual processes. Companies want to eliminate situations where they're currently using external vendors and internal stakeholders in fragmented ways. They seek to maximize lead conversion, ensure data flows accurately across departments, and create reliable insights for smart decision-making. One posting emphasized the need to reduce manual data merging by championing system integrations, while another highlighted building KPI dashboards and reporting that empowers every team to act on reliable insights and efficient processes.

Source: Analysis of tech stacks from 102,733 companies that use Hubspot

I noticed that HubSpot users are primarily B2B companies with a strong digital marketing foundation and an aggressive online lead generation strategy. The presence of tools like Yoast, Google Search Console, and LinkedIn Ads tells me these companies are investing heavily in inbound marketing and organic discovery. They're not just hoping customers find them, they're engineering their entire digital presence to be discoverable.

The pairing of LinkedIn Ads with ZoomInfo is particularly revealing. These companies are running targeted advertising to specific professional audiences while simultaneously enriching their lead data with detailed firmographic information. They're not casting a wide net. They know exactly who they want to reach and they're willing to pay for precision. Meanwhile, HotJar appearing so frequently suggests they're obsessive about understanding user behavior on their websites, constantly optimizing the conversion funnel from visitor to lead.

My analysis shows these are definitively marketing-led organizations, likely in the growth stage where they've found product-market fit and are now scaling their customer acquisition engine. The tech stack screams content marketing and SEO as primary channels, with paid social as an accelerant. They're probably selling products or services with moderate to high contract values, given the investment in tools like ZoomInfo. The HubSpot Conversations correlation makes sense because these companies need to capture and qualify leads the moment interest peaks.

Source: Analysis of Linkedin bios of 102,733 companies that use Hubspot

I noticed that HubSpot's typical customers are professional service providers and B2B companies that need to explain complex offerings to clients. These aren't manufacturers of physical widgets. They're selling expertise, platforms, solutions, and services: financial services firms offering securitization platforms, biotech consultancies providing modeling services, training companies delivering professional development, logistics providers managing supply chains, and marketing agencies building brand strategies. Many are technology-enabled service businesses that use software to deliver their core value proposition.

The companies span a wide maturity range, but most fall into the established small-to-midsize category. Employee counts cluster heavily in the 11-50 and 51-200 ranges. Very few show recent funding rounds, and when they do, it's typically seed or Series A. This tells me these are companies past the scrappy startup phase but not yet enterprise scale. They have repeatable business models, established client bases, and growing teams, but they're still building their brand presence and optimizing their customer acquisition processes.