We detected 124,122 customers using Github and 2,541 customers with estimated renewals in the next 3 months. The most common industry is Software Development (18%) and the most common company size is 2-10 employees (33%). Our methodology involves discovering URLs with known URL patterns through web crawling, certificate transparency logs, or modifications to subprocessor lists.
Note: We can only track companies that started an Organization Profile, and not single individuals from companies starting individual accounts. We are also unable to detect churned customers for this vendor, only new customers
About Github
Github provides an AI-powered developer platform for building, scaling, and delivering secure software through version control, collaboration tools, and code management. Over 100 million developers use GitHub to write code faster with features like pull requests, issue tracking, and GitHub Copilot across 330+ million repositories.
📊 Who in an organization decides to buy or use Github?
Source: Analysis of 100 job postings that mention Github
Job titles that mention Github
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Based on an analysis of job titles from postings that mention Github.
Job Title
Share
Director, Software Engineering
20%
Vice President, Engineering
11%
Backend Engineer
11%
Frontend Engineer
6%
My analysis shows that GitHub buyers are concentrated in engineering leadership, with Directors of Software Engineering (20%) and VPs of Engineering (11%) making up nearly a third of the roles. These leaders are responsible for platform engineering, DevOps, CI/CD pipelines, and infrastructure decisions. Their strategic priorities center on scalability, automation, developer productivity, and AI integration. I noticed hiring patterns around establishing technical governance, building engineering platforms, and modernizing legacy systems to cloud-native architectures.
Day-to-day GitHub users span the full engineering spectrum, from Backend Engineers (11%) and Frontend Engineers (6%) to DevOps specialists, SREs, and full-stack developers. These practitioners use GitHub for version control, pull request reviews, CI/CD automation, infrastructure as code, and collaborative development workflows. The postings emphasize hands-on coding, maintaining production systems, building microservices, and implementing automated testing pipelines. Many roles require expertise with GitHub Actions specifically for deployment automation.
The pain points reveal companies struggling to scale engineering practices and modernize infrastructure. Phrases like "automate the ordinary so we can focus on the meaningful" and "reduce friction from the software development lifecycle" signal a need for developer experience improvements. Multiple postings mention "establish technical governance" and "enable teams to build safely at speed," suggesting organizations want standardization without sacrificing velocity. The push toward "AI-augmented software testing" and "agentic development" shows companies using GitHub as foundational infrastructure for their AI transformation initiatives.
🔧 What other technologies do Github customers also use?
Source: Analysis of tech stacks from 124,122 companies that use Github
Commonly Paired Technologies
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Shows how much more likely Github customers are to use each tool compared to the general population. For example, 287x means customers are 287 times more likely to use that tool.
I analyzed companies using GitHub and found they're clearly product-focused technology companies building software as their core business. The combination of development infrastructure (Docker Hub), error monitoring (Sentry), and internal tooling (Retool) tells me these aren't just companies that happen to use software. They're organizations where engineering is central to what they sell and how they compete.
The pairing of GitHub with Sentry is particularly revealing. When you're shipping code constantly, you need real-time visibility into production errors. These companies aren't running waterfall development cycles, they're deploying frequently and need immediate feedback when something breaks. Similarly, the strong correlation with Docker Hub suggests they've adopted modern deployment practices and likely run containerized applications. The appearance of Retool in so many stacks shows these teams are sophisticated enough to build custom internal tools rather than forcing their operations into off-the-shelf software.
What strikes me most is how product-led these companies appear to be. Tools like Amplitude and Linear point to teams obsessing over user behavior and product development velocity. They're measuring everything their users do and organizing work around rapid iteration. The presence of Jira Service Desk alongside Linear suggests they're at a growth stage where they need both customer support infrastructure and fast-moving product development. These aren't early startups or enterprise sales organizations. They're likely Series A through C companies with real customers, support needs, and pressure to ship features quickly.
👥 What types of companies is most likely to use Github?
Source: Analysis of Linkedin bios of 124,122 companies that use Github
Company Characteristics
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Shows how much more likely Github customers are to have each trait compared to all companies. For example, 2.0x means customers are twice as likely to have that characteristic.
Trait
Likelihood
Funding Stage: Series C
13.7x
Funding Stage: Series B
11.9x
Funding Stage: Series A
10.6x
Industry: Software Development
5.4x
Industry: Computer Games
4.3x
Industry: Computer and Network Security
4.2x
I noticed that Github's typical customers span an incredibly diverse range of industries, but they share a common thread: they're building, deploying, or managing technology in some form. These aren't just pure software companies. I see construction firms digitizing operations, government agencies modernizing infrastructure, educational institutions running digital platforms, nonprofits managing donor systems, and manufacturers implementing automation. What unites them is that technology has become core to their operations, whether they're a quantum computing startup or a 60-year-old construction company in France.
These companies are remarkably varied in maturity. I see early-stage startups with 2-10 employees alongside established enterprises with thousands of staff. However, the majority cluster in the 11-200 employee range, suggesting Github serves primarily growing companies that have moved past the garage stage but haven't reached enterprise scale. The lack of extensive funding information for most companies suggests many are bootstrapped or organically growing rather than venture-backed unicorns.
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