Companies that use Full Story Enterprise

Source: Analysis of tech stacks from 154 companies that use Full Story Enterprise

I noticed that companies using Full Story Enterprise are heavily invested in understanding user behavior at a sophisticated level. The presence of UserTesting alongside Full Story tells me these are organizations that don't just want analytics, they want the complete picture of how users interact with their products. They're willing to invest in both quantitative session replay data and qualitative user research, which suggests they're at a stage where product optimization directly impacts revenue.

The pairing with Segment Business Plan is particularly revealing. These companies are building unified customer data infrastructures, routing behavioral data from Full Story and other sources to multiple destinations. This isn't amateur hour analytics. They're creating integrated systems where product usage data flows seamlessly into marketing tools, data warehouses, and other platforms. The combination suggests a data-driven culture where decisions rely on multiple sources of truth rather than gut feelings.

ZipHQ and Glean appearing in these stacks caught my attention because both are internal productivity tools. Companies using Full Story Enterprise are also investing heavily in how their own teams work together. This tells me they're likely in hypergrowth mode, dealing with the communication challenges that come with rapid scaling. LinearB Enterprise reinforces this, it's an engineering productivity tool, which means these organizations care deeply about both customer experience and developer velocity.

Source: Analysis of Linkedin bios of 154 companies that use Full Story Enterprise

I noticed that FullStory Enterprise users span an impressive range of industries, but they share a common thread: they're digital-first companies where online experience directly impacts revenue. These aren't traditional brick-and-mortar operations. They're building fintech platforms (Writer, Tilt, Kin Insurance), running e-commerce and subscription services (Stitch Fix, Daily Harvest, The Farmer's Dog), operating SaaS platforms (Pipedrive, ServiceTitan, Calendly), or managing complex digital marketplaces (Crypto.com, Vio.com, CoinList). Even companies in traditional sectors like airlines (GOL) or insurance (Hippo, Elephant) emphasize their digital transformation and technology platforms.

These are predominantly growth-stage companies, not early startups or Fortune 500 giants. The funding data shows Series B through Series E rounds, with many raising substantial capital (Calendly $350M, ServiceTitan $365M). Employee counts cluster in the 200-1,000 range, that classic scaling phase where processes need sophistication but agility remains crucial. They're past product-market fit but actively expanding.