Companies that use UserTesting

Source: Analysis of job postings that mention UserTesting (using the Bloomberry Jobs API)

My analysis shows UserTesting buyers are primarily design and research leaders, with Directors of Design/UX (23%), Directors of UX Research (19%), and Directors of Customer Experience (11%) making up over half of leadership roles. These leaders are driving digital transformation initiatives and building research capabilities at scale. Their strategic priorities center on establishing user-centered design practices, creating design systems, and embedding customer insights into product strategy across organizations spanning finance, healthcare, retail, and technology sectors.

Day-to-day users are hands-on practitioners including User Experience Researchers (16%) and Product Designers (13%) who leverage UserTesting for mixed-methods research throughout the product lifecycle. I noticed these roles consistently mention conducting "generative and evaluative research," running "usability testing" and "concept testing," and translating insights into "actionable recommendations." They use UserTesting alongside tools like Figma for design, analytics platforms for behavioral data, and research repositories to democratize insights across product, engineering, and business teams.

The pain points reveal organizations struggling to scale research impact and build systematic approaches to understanding users. Companies want to "eliminate guesswork" and make "evidence-based decisions with confidence." Multiple postings emphasize the need to "translate research findings into clear, actionable recommendations" and create "compelling and persuasive narratives" that influence product roadmaps. There's a consistent theme around establishing "research operations" and building cultures where "user needs drive product innovation and strategy" rather than assumptions or internal opinions.

Source: Analysis of Linkedin bios of 635 companies that use UserTesting

I noticed that UserTesting's customers span an incredibly diverse range of industries, but they share a common thread: they're all deeply focused on direct consumer or customer experiences. These aren't manufacturing-for-others or pure B2B infrastructure plays. Instead, I see financial services companies managing millions of customer accounts, retailers selling directly to consumers, digital platforms connecting users to services, healthcare providers treating patients, and technology companies building consumer-facing products. Whether it's Manulife helping people plan for retirement, Betfred running betting platforms, or HelloFresh delivering meal kits, these companies all own the end-to-end customer relationship.

These are predominantly mature, scaled enterprises. I see companies with 10,000+ employees (GEICO, HP, TD, General Motors), publicly traded companies with post-IPO funding rounds, and established brands with decades of history. Even the younger companies in this list have reached significant scale, with millions of customers and hundreds of millions in revenue. The presence of Fortune 500 companies, household brand names, and companies managing billions in assets or serving millions of users tells me UserTesting succeeds with organizations that have both the resources to invest in experience optimization and the scale where small improvements create massive value.

Source: Analysis of tech stacks from 635 companies that use UserTesting

I noticed that UserTesting customers represent a specific breed of tech-forward, product-centric organizations. The presence of Figma Organization Plan at such high correlation tells me these are companies that have invested heavily in design systems and collaborative product development. When I see this combined with Docker Business, Hackerone, and Monte Carlo Data, I'm looking at engineering-mature organizations that prioritize security, data quality, and scalable infrastructure. These aren't startups figuring things out. They're companies that have reached a stage where rigorous user research needs to inform sophisticated product development processes.

The Figma and UserTesting pairing makes perfect sense because both tools serve teams that iterate quickly based on feedback. Designers mock up experiences in Figma, then validate those designs with actual users through UserTesting before engineering builds them. The Hackerone correlation is particularly revealing. Companies running bug bounty programs are mature enough to invite external scrutiny, which mirrors the UserTesting mindset of seeking outside validation. Golinks appearing so frequently suggests these organizations have grown large enough to need internal knowledge management, yet they're still maintaining startup-like efficiency tools. Monte Carlo Data's presence indicates they're making data-driven decisions at scale, which aligns perfectly with the quantitative insights UserTesting provides.

My analysis shows these are product-led companies in growth or scale-up stages. They've moved past founder-led product decisions and now require systematic user feedback to guide development. The stack reveals organizations with dedicated UX research teams, mature engineering practices, and enough budget to invest in premium tooling across multiple departments.