Companies that use Delighted by Qualtrics

Source: Analysis of Linkedin bios of 42 companies that use Delighted by Qualtrics

I noticed that Delighted by Qualtrics users span an incredibly diverse range of businesses, but they share a common thread: most are customer-facing companies selling physical products or direct services. I see consumer goods brands (INK-EEZE, IMAGE Skincare, Cabeau travel pillows), food and beverage companies (Little Spoon, Hodo, Saffron Road), pet products (fable, Oxbow Animal Health), and service providers from telecommunications to healthcare. What stands out is that these aren't abstract B2B software companies. They're businesses where the customer experience is tangible and immediate.

The company stages vary widely. I see everything from 2-person startups (INK-EEZE, UDA) to mid-sized growth companies with Series A or B funding (Little Spoon, Hodo, DuploCloud) to established enterprises with thousands of employees (Bachem with nearly 2,000, FOX Sports, NFPA). However, the majority cluster in the 10-200 employee range, suggesting companies at the scaling stage where customer feedback becomes critical to growth.

Source: Analysis of tech stacks from 42 companies that use Delighted by Qualtrics

I noticed that companies using Delighted by Qualtrics are primarily direct-to-consumer ecommerce brands with sophisticated digital marketing operations. The presence of tools like Recharge, Braze, and Attentive points to subscription-based businesses that need to maintain ongoing customer relationships and drive repeat purchases. These aren't one-time transaction companies. They're building long-term customer value through recurring revenue models.

The pairing of Delighted with Braze makes perfect sense because these companies are collecting customer feedback and then using that data to trigger personalized messaging campaigns. They're closing the loop between customer satisfaction scores and retention marketing. Similarly, Recharge appearing so frequently tells me these are subscription box or membership businesses where customer sentiment directly impacts churn rates. They need real-time feedback to intervene before customers cancel. The combination of Heap and Delighted is particularly telling because it shows they're correlating behavioral analytics with sentiment data to understand not just what customers do, but how they feel about it. Tools like Criteo and Taboola reveal aggressive paid acquisition strategies, likely needed to fuel growth in competitive ecommerce categories.

The full stack reveals marketing-led growth companies in the scale-up phase. They've moved beyond founder-led sales and are investing heavily in performance marketing, retention automation, and customer experience optimization. These are companies with enough volume to justify sophisticated martech but still focused on efficiency metrics like customer lifetime value and retention rates.