Companies that use Dun And Bradstreet

Source: Analysis of Linkedin bios of 278 companies that use Dun And Bradstreet

I noticed that Dun And Bradstreet's customers span an incredibly diverse range of industries, but they share a common thread: these are companies deeply embedded in complex B2B ecosystems. They manufacture physical products (cabinet makers like Cabinetworks Group and Smart Cabinetry, industrial equipment from Storopack and Jalax), distribute goods (Imperial Dade with foodservice packaging, Motion with MRO parts), provide specialized services (Transcend in privacy infrastructure, Tripleseat in event management), or operate in heavily regulated sectors (banks like MidCountry Bank and Freedom First Credit Union, insurance providers).

These are predominantly mature, established enterprises. The signals are clear: many mention decades of operation (Alliance Rubber Company since 1985, Epstein since 1921), they employ hundreds to thousands of people, most lack recent funding rounds or show private equity involvement rather than venture capital, and they operate multiple locations or facilities. Even the few startups in the mix like Transcend and Intenseye are Series B companies serving enterprise clients, not seed-stage experiments.

A salesperson should understand that Dun And Bradstreet's customers are risk-aware organizations making high-stakes decisions. They operate in markets where knowing who you're doing business with matters enormously, whether that's extending credit, qualifying suppliers, managing compliance, or entering new partnerships. These aren't companies experimenting with tools. They need dependable, comprehensive business intelligence to protect existing operations and fuel measured growth.

Source: Analysis of 100 job postings that mention Dun And Bradstreet

My analysis shows that Dun and Bradstreet buyers are primarily concentrated in finance and risk management functions, with Credit Analysts representing 21% of hiring activity, followed by AR/AP Specialists at 7%, Underwriters at 4%, and Credit Managers at 3%. These roles sit within credit, collections, procurement, and finance departments where leaders prioritize risk mitigation, cash flow optimization, and regulatory compliance. Strategic buyers are focused on building teams that can assess creditworthiness quickly, minimize bad debt exposure, and streamline vendor onboarding processes.

Day-to-day users leverage Dun and Bradstreet reports primarily for credit decisioning workflows. Practitioners analyze customer financial statements, set credit limits, evaluate new vendor applications, and monitor payment performance trends. I noticed repeated references to using D&B alongside other tools like Experian, with users pulling reports to determine if customers qualify for net payment terms, assessing supplier risk for procurement teams, and conducting KYC due diligence for regulatory compliance. The platform supports both proactive credit evaluation before extending services and ongoing monitoring of existing accounts.

The pain points center on speed and accuracy in risk assessment. Companies want to ensure timely collection of outstanding accounts, protect assets through proper credit extension, and comply with AML regulations. One posting emphasized the need to assess credit worthiness and release orders to franchisees based on their credit payment performance. Another highlighted using D&B reports for customer evaluation to minimize bad debt losses. These organizations are trying to balance growth targets with financial risk management, requiring fast, reliable intelligence on business entities globally.

Source: Analysis of tech stacks from 278 companies that use Dun And Bradstreet

I noticed that companies using Dun And Bradstreet are clearly running sophisticated B2B marketing and sales operations with a strong emphasis on account-based strategies. The presence of tools like Demandbase and Marketo Measure tells me these are organizations that need to identify high-value accounts, track complex buyer journeys, and attribute revenue across multiple touchpoints. They're not selling simple products to individuals but rather managing enterprise deals with long sales cycles.

The pairing of Demandbase with Dun And Bradstreet makes perfect sense because both tools revolve around firmographic data and account intelligence. Companies use D&B's business information to enrich their target account lists, then deploy Demandbase to identify when those accounts visit their website. Mindtickle and Highspot appearing together suggests these companies invest heavily in sales enablement, ensuring their reps are well-trained and equipped with the right content. This investment only makes sense when deals are complex enough to justify the cost. Reachdesk, a gifting platform, further reinforces the account-based approach since personalized outreach at scale is a hallmark of ABM strategies.

The full stack reveals these are definitively sales-led organizations, likely in growth stage or mature enterprise phase. They've moved beyond basic CRM and email marketing into specialized tools that require dedicated teams to manage. The emphasis on sales enablement, attribution, and account identification suggests they're dealing with average contract values high enough to support this level of operational complexity. These aren't startups experimenting with product-led growth, they're established B2B companies with proven sales models that they're now optimizing.

A salesperson approaching D&B customers should understand they're talking to sophisticated revenue operations teams who think in terms of data quality, attribution models, and sales efficiency. These buyers expect to see clear ROI calculations and integration capabilities with their existing martech stack. They're not looking for point solutions but rather tools that fit into a comprehensive go-to-market architecture.