Companies that use Unify GTM

Source: Analysis of Linkedin bios of 426 companies that use Unify GTM

I noticed that UnifyGTM's customers are predominantly B2B software companies building infrastructure and platforms for other businesses. These aren't consumer apps. They're creating tools that power critical business operations: financial services infrastructure (AtoB, OpenPayd, Infinite), developer platforms (Reflex, Northflank, Infisical), AI and data systems (Pryon, Deepgram, Genesis Computing), and workplace automation tools (Lindy, Console, Serval). Many are building what they call "platforms" or "infrastructure" that sits between their customers and complex technical challenges.

These are mostly early to mid-stage growth companies. The majority have 11-200 employees, with funding rounds clustered in Seed and Series A stages. I counted significant Series B and C rounds from companies like Twingate, HappyRobot, and Statsig, but even the larger organizations like AuditBoard and ClickHouse maintain a growth-stage mentality in how they present themselves. The combination of recent venture funding, employee counts under 500, and aggressive growth language suggests companies in rapid scaling mode.

A salesperson should understand these buyers are selling complex technical products to sophisticated audiences. They're racing to establish category leadership before competitors do. Speed to market matters enormously. Their marketing likely focuses on developer audiences, technical decision-makers, and explaining novel concepts. They need tools that won't slow down their velocity or require extensive implementation time.

Source: Analysis of tech stacks from 426 companies that use Unify GTM

I noticed that UnifyGTM users are predominantly high-growth B2B SaaS companies with a strong focus on modern, efficient go-to-market operations. The presence of tools like Ashby for recruiting, Vanta for security compliance, and Koala for intent signals tells me these are venture-backed startups in scaling mode. They're building sophisticated revenue engines while simultaneously preparing for enterprise customers who demand SOC 2 compliance.

The pairing of UnifyGTM with Koala is particularly revealing. These companies are tracking buyer intent signals and website visitors, then using UnifyGTM to orchestrate their outbound motion based on those signals. This suggests a highly coordinated approach where marketing insights directly fuel sales action. The strong correlation with Ashby tells me they're hiring aggressively, likely building out their go-to-market teams rapidly. Meanwhile, Vanta's presence indicates they're selling to enterprise buyers who require security certifications, which means longer sales cycles and higher contract values.

The full stack reveals these are sales-led organizations with product-led growth influences. They're not purely PLG companies, but they're using product signals and buyer intent data to inform their sales outreach. I'd place most of them in the Series A to Series C range based on the combination of rapid hiring, compliance investments, and sophisticated go-to-market tooling. They've found product-market fit and are now scaling their customer acquisition engine systematically.

A salesperson approaching these accounts should understand they're talking to operationally mature buyers who value integration and efficiency. These companies have already invested in building a modern tech stack, so they'll evaluate UnifyGTM on how well it connects their existing tools and improves workflow automation. They're looking for measurable ROI and seamless implementation, not just features.