Bloomberry provides 3rd party B2B tech purchase, churn and usage intelligence for 1000+ products in over 150 categories in near real-time
Explore our data and try our API explorer hereWhen companies make recent purchases, it signals they're in an open buying cycle and willing to try new tools. These prospects have proven they have the budget and have similar problems your product helps solve.
These prospects might be frustrated with their current options and actively looking for something better. They're highly likely to buy your product to replace something they unsubscribed from recently.
See the recent purchase and churn history for any prospect. Know what product categories they recently invested in, or churned from, so you're prepared when you meet them.
Find current customers that recently purchased a product in the same category as yours. Reach out to them to ensure they're not looking for alternative solutions.
Build lists of companies to advertise on LinkedIn with extremely specific filters like "Find companies that subscribed to a machine learning platform in the past 90 days"
Uncover prospects that have extremely high intent such as "attended your webinar" AND "their company churned from a product in your category 3 months ago"
Our data comes from hundreds of sources. First, we crawl millions of websites and documents for direct information. Second, we analyze "dark funnel" sources that reveal technology decisions through technical footprints like shifts in DNS records, DNS query traffic patterns, certificate transparency logs, product configuration updates, and subprocessor list modifications. We then apply machine learning and geolocation analysis to map these technical footprints back to the specific companies making these decisions.
We cover purchase, churn and usage signals across 1000+ products over 150 categories. We cover a broad range of categories from human capital management platforms, cybersecurity, non-profit management, learning management, sales engagement, sales enablement, ERP products, and more. You can see a list of all of the product categories we cover here.
Our data consists of over 200,000 events every month.
While we cover a wide range of categories, there are a few niches where we're not as strong such as edtech. In addition, we do not provide data on the person who was in charge of the purchase/churn event. We only provide data on the companies, not contact information of individuals.
Our data is available only through an API. You can view our API docs and start making free sample calls here. We do not intend to ever compete with other GTM/sales/ABM platforms.
Our API docs and explorer lets you see what our data looks like. However, if you want to seriously start integrating this data, and want access to a trial API key, please fill out this form and we'll respond soon with trial details.
Technographic providers such as Builtwith offer static snapshots on what technologies a company uses. And it often focuses more on front-end/website technologies. Bloomberry tells you what products a company has bought/churned from in near real-time. In addition, we don't just cover website technologies, but backoffice products such as devops tools, security products, CRMs, compliance, accounting and much more.
Our company Revealera has provided job postings + tech trends data to some of the biggest hedge funds for the past 5 years (3 of the biggest 20 funds in the world). We've recently launched Bloomberrry to sell this data to a different audience: sales, GTM and ABM platforms.