B2B Tech Purchase and Churn Intelligence

Know when your prospects
are buying, evaluating or
churning from your competitors

Bloomberry provides 3rd party B2B tech purchase, churn and usage intelligence for 1000+ products in over 150 categories in near real-time

Explore our data and try our API explorer here
You know what your prospects do on your website but do you know what they do everywhere else?

What you can do with our data

Find prospects actively buying in your primary (or adjacent) category

When companies make recent purchases, it signals they're in an open buying cycle and willing to try new tools. These prospects have proven they have the budget and have similar problems your product helps solve.

Find prospects that recently churned from competitors

These prospects might be frustrated with their current options and actively looking for something better. They're highly likely to buy your product to replace something they unsubscribed from recently.

Get deep account intelligence

See the recent purchase and churn history for any prospect. Know what product categories they recently invested in, or churned from, so you're prepared when you meet them.

Find potential churn candidates

Find current customers that recently purchased a product in the same category as yours. Reach out to them to ensure they're not looking for alternative solutions.

Build highly relevant marketing lists

Build lists of companies to advertise on LinkedIn with extremely specific filters like "Find companies that subscribed to a machine learning platform in the past 90 days"

Stack our signals with other 1st or 3rd party signals

Uncover prospects that have extremely high intent such as "attended your webinar" AND "their company churned from a product in your category 3 months ago"

Frequently Asked Questions

Where does your data come from?

Our data comes from hundreds of sources. First, we crawl millions of websites and documents for direct information. Second, we analyze "dark funnel" sources that reveal technology decisions through technical footprints like shifts in DNS records, DNS query traffic patterns, certificate transparency logs, product configuration updates, and subprocessor list modifications. We then apply machine learning and geolocation analysis to map these technical footprints back to the specific companies making these decisions.

How many product categories does your data cover?

We cover purchase, churn and usage signals across 1000+ products over 150 categories. We cover a broad range of categories from human capital management platforms, cybersecurity, non-profit management, learning management, sales engagement, sales enablement, ERP products, and more. You can see a list of all of the product categories we cover here.

How many of these purchase/churn/usage events do you uncover per month?

Our data consists of over 200,000 events every month.

What are the limitations of your data?

While we cover a wide range of categories, there are a few niches where we're not as strong such as edtech. In addition, we do not provide data on the person who was in charge of the purchase/churn event. We only provide data on the companies, not contact information of individuals.

Do you have an UI/app or just an API?

Our data is available only through an API. You can view our API docs and start making free sample calls here. We do not intend to ever compete with other GTM/sales/ABM platforms.

Can I get a free trial?

Our API docs and explorer lets you see what our data looks like. However, if you want to seriously start integrating this data, and want access to a trial API key, please fill out this form and we'll respond soon with trial details.

How are you different from any regular technographic provider?

Technographic providers such as Builtwith offer static snapshots on what technologies a company uses. And it often focuses more on front-end/website technologies. Bloomberry tells you what products a company has bought/churned from in near real-time. In addition, we don't just cover website technologies, but backoffice products such as devops tools, security products, CRMs, compliance, accounting and much more.

Are you a new company? How come I've never heard of you?

Our company Revealera has provided job postings + tech trends data to some of the biggest hedge funds for the past 5 years (3 of the biggest 20 funds in the world). We've recently launched Bloomberrry to sell this data to a different audience: sales, GTM and ABM platforms.