Companies that use TechTarget

Source: Analysis of Linkedin bios of 198 companies that use TechTarget

I noticed that TechTarget's customers are overwhelmingly companies that sell technology infrastructure and security solutions to other businesses. These aren't consumer-facing brands. They're building cybersecurity platforms, cloud management tools, data protection software, API gateways, identity management systems, and enterprise communications solutions. Many operate in what I'd call "unsexy but critical" infrastructure, the foundational technology that keeps enterprises running but rarely makes headlines.

These companies skew toward the growth and maturity phases. I counted 35 that are Series B or later, with many Series D, E, and F rounds indicating sustained scaling. There are also numerous post-IPO companies and private equity-backed firms. Even smaller employee counts (50-200 people) often come with significant funding rounds. This isn't the seed-stage startup world. These are established players with proven products trying to expand market share or mature enterprises maintaining their position.

A salesperson should understand that TechTarget's customers are selling to IT and security decision-makers who are drowning in vendor noise and tool sprawl. These buyers need to educate themselves on complex technical purchases where the wrong choice carries significant risk. TechTarget's customers value intent data and targeted reach because they're not casting wide nets. They're hunting for the specific CIO, CISO, or infrastructure director who has budget authority and an active need for exactly what they're selling.

Source: Analysis of tech stacks from 198 companies that use TechTarget

I noticed that TechTarget users are clearly enterprise B2B companies with sophisticated, sales-driven go-to-market strategies. The presence of ZoomInfo, multiple Salesforce products, and enterprise security tools tells me these are larger organizations selling complex solutions to other businesses. They're investing heavily in identifying and reaching decision-makers, which is exactly what TechTarget specializes in with their intent data and account-based marketing platform.

The pairing of ZoomInfo with TechTarget is particularly revealing. These companies aren't just doing outbound sales, they're layering contact data with buyer intent signals to time their outreach perfectly. When you add Salesforce Service Cloud and Salesforce CRM into the mix, I see organizations managing long, complex sales cycles that require coordination across multiple touchpoints. Docker Hub and UIPath suggest these companies are also technically sophisticated themselves, likely selling to IT and operations teams who understand automation and infrastructure. They're speaking the language of their technical buyers.

My analysis shows these are definitively sales-led organizations, probably in growth or mature stages rather than early startup phase. The combination of premium sales intelligence tools, enterprise CRM infrastructure, and advanced security through Okta points to companies with substantial revenue and established sales teams. They're not experimenting with product-led growth or viral adoption. Instead, they're making significant investments in identifying accounts showing buying signals and orchestrating multi-threaded sales campaigns.

A salesperson approaching TechTarget customers should understand they're dealing with revenue operations leaders who think systematically about the entire demand generation and sales process. These buyers already understand the value of intent data and account-based strategies. The conversation shouldn't be about explaining these concepts but rather about how TechTarget integrates into their existing tech stack and delivers better signal quality than alternatives. They're sophisticated buyers evaluating ROI and pipeline contribution metrics.