Companies that use Bombora

Source: Analysis of Linkedin bios of 720 companies that use Bombora

I noticed that Bombora's customers fall into two distinct camps: media and publishing companies that need to understand and monetize their audiences, and B2B service providers trying to reach decision-makers in complex sales cycles.

These are predominantly established companies, not early-stage startups. The employee counts tell the story: most fall between 50-500 employees, with many in the 200-1,000 range. Several are public companies or have completed Series B funding and beyond. Pure Storage and Wipro represent the enterprise end with thousands of employees, while the smaller companies still emphasize years in business and customer counts in the hundreds or thousands. Very few are in seed stage or describe themselves as disruptive newcomers.

A salesperson should understand that Bombora's typical customer is a growth-stage or mature B2B company that depends on precise audience targeting and intent data to drive their business model. These companies already have established market positions and significant customer bases. They're not experimenting with their first marketing technology. They need solutions that integrate with existing systems and deliver measurable ROI at scale. They value data accuracy, reliability, and proven results over cutting-edge innovation for its own sake.

Source: Analysis of 100 job postings that mention Bombora

I noticed that Bombora buyers are overwhelmingly marketing and sales development leaders, with Directors of Demand Generation at 16%, Directors of Marketing at 14%, and Directors of Sales Development at 8%. These leaders are focused on building scalable pipeline generation engines and advancing account-based marketing strategies. They are hiring for capabilities around lead scoring, audience segmentation, and multi-channel campaign orchestration that ties directly to revenue outcomes.

The day-to-day users span a wider range: SDRs and BDRs who leverage intent signals for outbound prospecting, marketing operations specialists who integrate Bombora with platforms like Salesforce and Marketo, and ABM practitioners who use intent data to prioritize accounts and personalize engagement. I found references to using Bombora alongside tools like 6sense, ZoomInfo, and Demandbase to create targeted account lists, trigger sales plays, and measure buying signal strength across enterprise accounts.

The core pain point is converting broad market interest into qualified pipeline efficiently. Companies want to identify which companies are in market for their products and services and execute their strategies across the entire customer lifecycle. One posting mentioned the need to understand which companies are in market for their products, while another emphasized using intent signals in influencing buying groups. A third described the goal of buying moment detection modeling to enable data-driven engagement decisions. These organizations are moving from volume-based lead generation to precision targeting that accelerates deal velocity.

Source: Analysis of tech stacks from 720 companies that use Bombora

I noticed that companies using Bombora are predominantly digital publishers and media companies with sophisticated audience monetization strategies. The extremely high correlation with tools like Parsely, Chartbeat, and Marfeel tells me these are content-driven businesses that need to deeply understand their audience behavior to drive revenue, whether through advertising, subscriptions, or both.

The pairing with Parsely and Chartbeat makes perfect sense because these are real-time content analytics platforms that publishers use to optimize engagement. When you combine this with Bombora's intent data capabilities, it suggests these companies are trying to understand not just what content performs, but what their audiences are researching and interested in buying. The Liveramp and Lotame connections reinforce this, as both are data management and audience activation platforms. These companies are clearly building valuable audience segments they can either monetize directly or use to inform their own content and product strategies. SalesIntel VisitorIntel appearing in the stack suggests some of these publishers have evolved beyond pure advertising models and are identifying which companies visit their sites for potential B2B sales opportunities.

My analysis shows these are marketing-led organizations that treat audience data as their core asset. They're likely mature companies with established traffic but facing pressure to prove ROI and diversify revenue streams. They need sophisticated tools because they're operating in competitive markets where understanding audience intent gives them an edge in ad sales, programmatic deals, or even launching their own products and events based on what their readers care about.

A salesperson approaching Bombora users should understand these companies live and die by audience insights. They're not just tracking pageviews anymore but trying to build complete pictures of visitor intent and monetizable segments. They'll appreciate conversations about data quality, activation capabilities, and proving content ROI rather than vanity metrics.