Companies that use Avina

Source: Analysis of Linkedin bios of 27 companies that use Avina

I noticed that Avina's customers are predominantly B2B software companies building specialized solutions for specific industries. They're creating platforms for financial services (wealth management tools, banking, credit analytics), vertical SaaS for industries like logistics, construction, and waste management, and developer infrastructure tools. These aren't consumer apps. They're selling to enterprises and SMBs who need purpose-built technology to replace manual processes.

These are growth-stage companies, though many are still quite early. The funding data shows a heavy concentration of seed and Series A companies, with employee counts mostly between 10 and 200 people. Several have Y Combinator backing. Even the more established ones like Rho or Nitrogen are still in expansion mode, not mature enterprises. The language reinforces this. They describe themselves as "fast-growing" and talk about their missions in future-oriented terms, focusing on what they're building rather than what they've achieved.

A salesperson should understand that Avina's customers are likely experiencing rapid growth and building complex products under time pressure. They're technology-forward companies that value automation and efficiency in their own operations, which makes sense given what they sell. They're sophisticated buyers who understand software infrastructure and likely evaluate tools based on integration capabilities, speed of implementation, and whether solutions can scale with them.

Source: Analysis of tech stacks from 27 companies that use Avina

I noticed that companies using Avina tend to be growth-stage B2B companies with a strong emphasis on security, reliability, and data-driven product development. The presence of Vanta and PagerDuty together suggests these are companies that need to prove enterprise-readiness to their customers, while the PostHog tools indicate they're still iterating rapidly on their product experience.

The pairing of LiveIntent with Vector.co is particularly interesting because it points to companies doing sophisticated email marketing and advertising work, likely in the martech or adtech space. These aren't just sending newsletters but running complex programmatic campaigns. The combination with PostHog Session Recording tells me they're obsessively tracking how users interact with their product, probably optimizing conversion funnels and user onboarding flows. Meanwhile, PagerDuty's presence suggests they're running services where uptime matters tremendously, perhaps because they're embedded in their customers' critical workflows.

The full stack reveals a product-led growth motion with enterprise aspirations. These companies are letting users try their product, capturing detailed behavioral data to improve it, but they also need security compliance and reliability monitoring because they're moving upmarket. They're probably Series A or B companies transitioning from selling to SMBs toward landing larger enterprise deals. The compliance and monitoring tools show they're preparing for enterprise security questionnaires, while the analytics stack shows they haven't abandoned the PLG playbook.

A salesperson approaching Avina's typical customer should understand they're talking to a company that values both innovation speed and operational maturity. These buyers are data-literate and will want to see metrics. They're also likely fielding security questions from their own customers, so anything touching customer data needs clear compliance documentation. They're growth-focused but increasingly sophisticated about infrastructure and risk management.