We detected 535 companies using Zeta DSP, 153 companies that churned, and 8 customers with upcoming renewal in the next 3 months. The most common industry is Hospitality (11%) and the most common company size is 51-200 employees (25%). We find new customers by detecting JavaScript snippets or configurations on customer websites.
The count of new companies shown here may differ from the total in the table above. This is intentional. We apply a consistent baseline to ensure month-over-month comparisons are apples-to-apples rather than affected by when data was first collected.
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Market Insights
🏢 Top Industries
Hospitality56 (11%)
Retail37 (7%)
Non-profit Organizations30 (6%)
Financial Services20 (4%)
Motor Vehicle Manufacturing18 (4%)
📏 Company Size Distribution
51-200 employees129 (25%)
201-500 employees92 (18%)
1,001-5,000 employees76 (15%)
11-50 employees74 (14%)
2-10 employees53 (10%)
👥 What types of companies use Zeta DSP?
Source: Analysis of Linkedin bios of 535 companies that use Zeta DSP
Company Characteristics
i
Shows how much more likely Zeta DSP customers are to have each trait compared to all companies. For example, 2.0x means customers are twice as likely to have that characteristic.
Trait
Likelihood
Funding Stage: Private equity
31.6x
Funding Stage: Grant
24.5x
Company Size: 5,001-10,000
23.2x
Company Size: 10,001+
22.9x
Company Size: 1,001-5,000
19.1x
Industry: Consumer Services
16.7x
I noticed that Zeta DSP serves a remarkably diverse set of businesses, but they share a common thread: they are customer-facing organizations that need to reach consumers at scale. These companies include regional financial institutions like Johnson Financial Group and First Merchants Corporation, hospitality destinations like Casa de Campo Resort and The Breakers Palm Beach, retail operations ranging from automotive dealerships to grocery chains like Reasor's and Brookshire Grocery Company, healthcare providers, non-profits like the World Food Programme and Alzheimer's Association, and entertainment venues from casinos to family fun centers.
These are overwhelmingly mature, established enterprises. The employee counts tell the story: most have 200+ employees, many exceed 1,000, and several are Fortune 500 companies or have been operating for decades. I see founding dates from the 1800s (First Horizon Bank since 1864) through the mid-1900s. Very few show recent funding rounds, and when they do, it is debt financing rather than venture capital. These are not startups testing product-market fit. They are established institutions with significant customer bases and multi-location operations.
🔧 What other technologies do Zeta DSP customers also use?
Source: Analysis of tech stacks from 535 companies that use Zeta DSP
Commonly Paired Technologies
i
Shows how much more likely Zeta DSP customers are to use each tool compared to the general population. For example, 287x means customers are 287 times more likely to use that tool.
I noticed that companies using Zeta DSP are clearly sophisticated programmatic advertisers running multi-channel digital media campaigns. The presence of multiple demand-side platforms like TheTradeDesk, Viant DSP, and AppNexus tells me these are organizations that need diverse buying capabilities across different inventory sources and audience segments. They're not relying on a single platform but instead building out a comprehensive programmatic ecosystem.
The pairing of Zeta with TheTradeDesk makes perfect sense because TheTradeDesk is the industry-leading independent DSP, while Zeta brings unique data and identity capabilities. Companies use them together to combine TheTradeDesk's massive reach with Zeta's proprietary consumer data for better targeting. The appearance of StackAdapt alongside Zeta suggests these companies are also focused on native advertising and content discovery, not just display. Teads showing up frequently is particularly interesting because it specializes in outstream video, which means these advertisers are working across multiple creative formats and placements to reach audiences wherever they consume content.
The full tech stack reveals these are marketing-led organizations with substantial advertising budgets and internal programmatic expertise. They're likely mid-market to enterprise companies with dedicated media buying teams or sophisticated marketing operations. These aren't small businesses testing digital advertising. They're at a growth stage where they need specialized tools for different campaign objectives rather than one-size-fits-all solutions.
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