Companies that use Dstillery

Source: Analysis of Linkedin bios of 500 companies that use Dstillery

I analyzed these companies and found that Dstillery's typical customer operates in consumer-facing industries where reaching the right audience matters enormously. These aren't B2B software companies. They're businesses that sell directly to consumers: retailers like Pepper and Club Monaco, financial services like credit unions and banks, healthcare providers, hospitality venues, food and beverage brands, automotive dealerships, and destination marketing organizations. They build tangible products, deliver in-person services, or manage physical locations where customers actually show up.

These are predominantly mature, established businesses rather than early-stage startups. The signals are clear: many mention decades of operating history (Astro Buildings since 1969, BankPlus since 1909), they have significant employee counts typically ranging from 50 to 500+, and most show no recent venture funding. When funding does appear, it's usually growth equity or private equity, not seed rounds. They operate multiple physical locations and serve established customer bases.

Source: Analysis of tech stacks from 500 companies that use Dstillery

I noticed that companies using Dstillery are running sophisticated programmatic advertising operations with a strong emphasis on multi-channel performance measurement. The presence of AppNexus, TheTradeDesk, and MNTN tells me these are organizations investing heavily in digital advertising across display, video, and connected TV channels. They're not just dabbling in paid media. They're building comprehensive programmatic stacks that require coordination across multiple demand-side platforms.

The pairing of TheTradeDesk with TVSquared is particularly revealing. These companies are buying ads programmatically and then measuring how those digital campaigns influence TV viewing behavior, or vice versa. This suggests they're working on attribution problems that span online and offline channels. The appearance of NorthBeam, a marketing attribution platform, reinforces this pattern. They want to understand the complete customer journey, not just clicks in isolation. Adding Attentive to the mix shows they're also focused on owned channels like SMS, creating a full-funnel approach from awareness through conversion.

The full stack reveals these are marketing-led organizations at a growth stage where they've moved beyond basic performance marketing. They have the budget and sophistication to invest in enterprise-grade martech, but they're still highly accountable to performance metrics. These aren't brand-focused Fortune 500s running awareness campaigns. They're growth-stage companies, likely in e-commerce or direct-to-consumer spaces, that need to prove ROI on every dollar spent while scaling acquisition channels.