We detected 419 companies using Skai and Kenshoo, 154 companies that churned, and 4 customers with upcoming renewal in the next 3 months. The most common industry is Hospitality (14%) and the most common company size is 51-200 employees (25%). We find new customers by detecting JavaScript snippets or configurations on customer websites.
Note: We're unable to detect companies that use Skai and Kenshoo via server-side conversion APIs
The count of new companies shown here may differ from the total in the table above. This is intentional. We apply a consistent baseline to ensure month-over-month comparisons are apples-to-apples rather than affected by when data was first collected.
Loading trends...
No trend data available for this vendor.
Market Insights
🏢 Top Industries
Hospitality51 (14%)
Retail50 (14%)
Motor Vehicle Manufacturing22 (6%)
Construction12 (3%)
Financial Services11 (3%)
📏 Company Size Distribution
51-200 employees103 (25%)
2-10 employees98 (23%)
11-50 employees63 (15%)
201-500 employees50 (12%)
501-1,000 employees36 (9%)
👥 What types of companies use Skai and Kenshoo?
Source: Analysis of Linkedin bios of 419 companies that use Skai and Kenshoo
Company Characteristics
i
Shows how much more likely Skai and Kenshoo customers are to have each trait compared to all companies. For example, 2.0x means customers are twice as likely to have that characteristic.
Trait
Likelihood
Industry: Banking
24.4x
Industry: Motor Vehicle Manufacturing
22.2x
Company Size: 10,001+
18.4x
Company Size: 5,001-10,000
16.4x
Industry: Hospitality
12.3x
Company Size: 1,001-5,000
7.4x
I noticed this dataset is remarkably noisy and inconsistent. The vast majority of these companies appear to have no logical connection to Skai and Kenshoo, which are digital advertising and marketing platforms. I'm seeing hospitals in Indonesia, engineering colleges in India, law firms in Scotland, furniture retailers, Harley-Davidson dealerships, and even municipal governments. This suggests the data collection methodology was flawed or these are false positives.
The credible companies span different stages. Swoon raised Series B funding at $19.3M, suggesting growth stage. Most others appear to be established enterprises with hundreds of employees and mature operations. Very few show the venture-backed, high-growth profile I'd expect from performance marketing platform users. The signal-to-noise ratio here is extremely poor.
🔧 What other technologies do Skai and Kenshoo customers also use?
Source: Analysis of tech stacks from 419 companies that use Skai and Kenshoo
Commonly Paired Technologies
i
Shows how much more likely Skai and Kenshoo customers are to use each tool compared to the general population. For example, 287x means customers are 287 times more likely to use that tool.
I noticed that Skai and Kenshoo users are sophisticated digital advertisers running complex, multi-channel campaigns at significant scale. The presence of tools like Tealium CDP, TheTradeDesk, and TVSquared tells me these are companies investing heavily in performance marketing across both digital and traditional channels. They're tracking every touchpoint and optimizing aggressively based on attribution data.
The pairing with Tealium CDP makes perfect sense because these advertisers need to unify customer data across dozens of channels before feeding it into their bidding platforms. Marchex appearing 677 times more often is particularly telling, it's a call tracking solution, which means these companies are measuring offline conversions from online ads. The correlation with TVSquared reveals they're even connecting TV advertising performance to digital outcomes. Together with Skai and Kenshoo, this suggests a workflow where every marketing dollar is tracked, attributed, and optimized across the entire customer journey.
My analysis shows these are definitively marketing-led organizations, likely in retail, e-commerce, travel, or financial services where customer acquisition costs are high and competition is fierce. They're probably mature companies with dedicated performance marketing teams, not early-stage startups. The fraud detection tool Sift appearing alongside these platforms indicates they're dealing with transaction volume at a scale where fraud becomes a real concern. These companies have moved beyond basic digital advertising into sophisticated programmatic buying, cross-channel attribution, and real-time optimization.
Alternatives and Competitors to Skai and Kenshoo
Explore vendors that are alternatives in this category
The Coffee Bean & Tea Leaf®
AVIS Saudi Arabia
L&W Supply
Summit Credit Union
The QTI Group
HOOPER
EVCO Plastics
ABC Supply Co. Inc.
K&K Insurance Group, Inc.
B P Milling Ltd
Mia Westchase West | Luxury Apartments in Houston, TX
Watsons Property
The Kimpton Brice Hotel
