Companies listed in the Workday Marketplace

Source: Analysis of Linkedin bios of 560 companies that use Workday Marketplace

I noticed that Workday Marketplace attracts companies operating in complex, knowledge-intensive industries where workforce management is mission-critical. These aren't simple businesses. They're enterprise software vendors like Icertis and Saviynt building AI-powered platforms, global consulting firms like Deloitte and Accenture delivering transformation services, financial services companies managing intricate compliance requirements, and specialized HR tech providers handling multi-country payroll across 180+ countries. What unites them is operational complexity: managing distributed teams, navigating heavy regulatory environments, and coordinating sophisticated service delivery at scale.

These are predominantly mature, established enterprises. The employee counts tell the story: most have 200+ employees, with many exceeding 1,000. I saw numerous companies with Series C+ funding, post-IPO status, or private equity backing. There are very few early-stage startups. Even smaller companies in the 50-200 employee range describe decades of experience and extensive client rosters. This is enterprise software territory, where implementation complexity and long sales cycles filter out younger companies.