Companies that use WooCommerce

Source: Analysis of Linkedin bios of 2,466 companies that use WooCommerce

I analyzed these WooCommerce companies and found they span an incredibly diverse range of businesses, but with clear patterns in what they actually do. The typical user is a product-focused company that either manufactures, distributes, or retails physical goods. I saw construction material suppliers, furniture retailers, industrial equipment distributors, food and beverage companies, medical equipment providers, and specialty manufacturers. These aren't digital-first startups selling software. They're companies moving tangible products through supply chains, whether that's Danish children's furniture, Brazilian cement distribution, or Sri Lankan coffee equipment.

These are established, stable businesses, not early-stage ventures. The employee counts cluster in the 11-50 and 51-200 ranges, with very few showing funding rounds or venture backing. Most have been operating for 10-40 years. They describe expansion plans, multiple locations, and thousands of customers rather than user growth metrics or market disruption. These companies have proven business models and are looking to modernize their sales channels, not validate product-market fit.