We detected 855 customers using WellHub. The most common industry is Software Development (10%) and the most common company size is 51-200 employees (22%). Our methodology involves discovering URLs with known URL patterns through web crawling, certificate transparency logs, or modifications to subprocessor lists.
About WellHub
WellHub provides a corporate wellness platform connecting employees to partners for fitness, mindfulness, therapy, nutrition, and sleep in one subscription designed to cost less than individual services, helping companies drive employee engagement while achieving better productivity, higher retention, and lower healthcare costs.
📊 Who in an organization decides to buy or use WellHub?
Source: Analysis of 100 job postings that mention WellHub
Job titles that mention WellHub
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Based on an analysis of job titles from postings that mention WellHub.
Job Title
Share
Analista/Specialist Roles
33%
Head of Department (Sales, Marketing, Customer)
10%
Director of Compliance/Risk/Quality
9%
Director of Engineering/Technology
7%
My analysis shows that WellHub is purchased across a remarkably diverse range of organizations, from tech unicorns to traditional industries. The buyer profile spans leadership roles including Directors of Compliance (9%), Directors of Engineering (7%), and various Heads of Department (10%), but the majority of postings (33%) are for analyst and specialist-level positions. This suggests WellHub is viewed as an employee benefit that leadership approves but HR and People Operations teams typically manage day-to-day.
The hands-on users appear to be primarily HR professionals, office managers, and facilities directors who incorporate WellHub into broader employee wellness programs. These practitioners are focused on benefits administration, employee engagement, and workplace culture. The benefit appears alongside other standard offerings like health insurance, meal vouchers, and life insurance, indicating it has become an expected component of competitive benefits packages, particularly in Latin American markets where many of these postings originate.
The recurring themes across these job descriptions reveal companies prioritizing employee wellbeing as a retention and attraction strategy. I noticed phrases like "valorização do trabalho em equipe," "fostering an inclusive and diverse environment," and "promover um ambiente de trabalho cada vez mais diverso" appearing frequently. Organizations are explicitly connecting wellness benefits to their cultural values around "qualidade de vida" and creating workplaces where people can "do their best work." This suggests WellHub buyers see the platform as essential infrastructure for building people-first cultures in competitive talent markets.
🔧 What other technologies do WellHub customers also use?
Source: Analysis of tech stacks from 855 companies that use WellHub
Commonly Paired Technologies
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Shows how much more likely WellHub customers are to use each tool compared to the general population. For example, 287x means customers are 287 times more likely to use that tool.
I noticed that WellHub's customers are predominantly mid-to-large enterprises with sophisticated corporate infrastructure and a strong emphasis on employee management and security. The presence of tools like Zoom Business (257 companies), Proofpoint Security Training, and Navex One signals organizations with distributed workforces that take compliance, governance, and employee safety seriously. These aren't startups experimenting with tooling. They're established companies investing heavily in structured employee programs.
The pairing of WellHub with Navex One and Proofpoint Security Training is particularly revealing. Companies using these tools are building comprehensive employee development and risk management programs. WellHub fits naturally into this environment as part of a broader wellness and benefits strategy. Similarly, the high correlation with Golinks suggests teams large enough that internal knowledge management becomes critical. When you need a tool to organize internal shortcuts, you're dealing with significant organizational complexity. Lucidchart's presence reinforces this, as it's typically adopted by companies with complex processes that need visual documentation and cross-functional collaboration.
The full stack reveals these are likely sales-led or partnerships-led organizations in growth or mature stages. The emphasis on security training, compliance platforms, and enterprise communication tools suggests companies with formal procurement processes and dedicated HR or People Operations teams. These aren't product-led growth companies where individual users adopt tools bottoms-up. WellHub requires organizational buy-in and budget allocation, which aligns with the enterprise-focused nature of their typical customer's entire technology ecosystem.
👥 What types of companies is most likely to use WellHub?
Source: Analysis of Linkedin bios of 855 companies that use WellHub
Company Characteristics
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Shows how much more likely WellHub customers are to have each trait compared to all companies. For example, 2.0x means customers are twice as likely to have that characteristic.
Trait
Likelihood
Company Size: 1,001-5,000
6.8x
Industry: Software Development
4.0x
Country: US
3.6x
Industry: Financial Services
3.6x
Industry: Construction
2.5x
Company Size: 51-200
1.8x
I noticed that WellHub customers span an incredibly diverse range of industries, but they tend to fall into a few key categories: large financial services firms and professional services companies (KPMG, Morgan Stanley, Point72, Analysis Group, Charles River Associates), major technology and software companies (SAP, Apple, Micron Technology, Tenable, Proofpoint), healthcare organizations (OSF HealthCare, University of Minnesota Medical Center, Indivior), and established industrial manufacturers (Watlow, Renishaw, CONMED). These aren't primarily product startups. They're companies that employ significant workforces to deliver complex services or manufacture sophisticated equipment.
The vast majority of WellHub customers are mature, established enterprises. I see this in the employee counts (many have 1,000+ employees, with several over 10,000), their funding stages (numerous post-IPO companies or long-standing private firms), and their longevity (Watlow since 1922, A.M. Castle since 1890, MFS Investment Management celebrating years). The handful of earlier-stage companies like Raptor Maps or Sydecar are still venture-backed with meaningful headcounts, not pre-seed startups.
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