Companies that use SmartrMail

Source: Analysis of tech stacks from 161 companies that use SmartrMail

I noticed that SmartrMail users are almost exclusively e-commerce companies running on major platforms, with Shopify appearing 25.6 times more often than baseline and BigCommerce showing up 209.5 times more frequently. This is clearly a tool for online retailers who need email marketing that integrates directly with their store data. The presence of Facebook Ads in 94 companies tells me these businesses are actively acquiring customers through paid channels and need coordinated marketing across email and social.

The pairing of loyalty apps like Growave (364.3x more likely) and Smile.io (77.3x more likely) with SmartrMail makes perfect sense. These companies are focused on repeat purchases and customer retention, which means they need sophisticated email campaigns triggered by purchase behavior and loyalty milestones. Route.com appearing 37.7 times more often is particularly interesting because it's a shipping protection and tracking tool. This suggests these retailers care deeply about the post-purchase experience and likely use SmartrMail to send delivery updates and follow-up campaigns that drive the next order.

The full stack reveals marketing-led e-commerce businesses that have moved beyond basic store setup into optimization mode. They're not just selling products, they're building customer relationships through loyalty programs and creating feedback loops between their ads, purchases, and email follow-ups. These are likely growth-stage companies that have found product-market fit and are now investing in retention and lifetime value. They're not enterprise-scale yet, but they've graduated from founder-led sales to systematic customer acquisition.

Source: Analysis of Linkedin bios of 161 companies that use SmartrMail

I noticed that SmartrMail's typical customers are small retailers and direct-to-consumer brands selling physical products. These aren't software companies or service businesses. They're making and selling tangible things: handcrafted jewelry, baby clothes, office furniture, organic olive oil, brownies, coffee, skincare products, and art. Many are specialty retailers focused on specific niches like eco-friendly baby products or chainmaille jewelry, while others operate local businesses like hair salons or distilleries.

These are clearly early-stage, small operations. The employee counts tell the story: most have between 1 and 10 employees, with only three companies reaching double digits. Only one company (Bluethumb) shows any formal funding at all, a modest Series A of $1 million. The bios themselves read like founder stories, packed with origin tales and personal missions rather than corporate messaging. They're at the stage where the founder is still writing the LinkedIn bio and probably still packing boxes.