Companies that use OneSignal

Source: Analysis of job postings that mention OneSignal (using the Bloomberry Jobs API)

My analysis shows that OneSignal is primarily purchased and managed by marketing leaders, with Lifecycle Marketing Managers (20%) and CRM Managers/Specialists (18%) representing the largest buyer segments. Growth Marketing Managers (12%) and Product Managers (10%) also play significant purchasing roles. Mobile Engineers (14%) are heavily involved in implementation decisions. These buyers are focused on retention, engagement, and building sophisticated customer journeys across email, push notifications, SMS, and in-app messaging. Their strategic priorities center on reducing churn, increasing lifetime value, and creating personalized omnichannel experiences.

Day-to-day, OneSignal is used by marketing automation specialists and CRM practitioners who build and manage campaigns across multiple channels. These users are hands-on with segmentation, A/B testing, journey orchestration, and campaign optimization. Mobile engineers integrate OneSignal SDKs into iOS and Android apps, while full-stack developers connect it to backend systems and other marketing tools like Braze, HubSpot, Klaviyo, and Firebase. The platform supports workflows around onboarding flows, reactivation campaigns, behavioral triggers, and cross-sell initiatives.

The job postings reveal companies are trying to solve specific retention and engagement challenges. They seek to "drive engagement, retention, and conversions across multiple channels" and "design automated, behavior-triggered flows and journey orchestration based on real-time data signals." Many emphasize the need to "reduce churn" and "increase customer lifetime value" through personalized messaging. The recurring focus on "multi-channel" and "omnichannel" strategies shows companies want unified communication across push, email, SMS, and in-app touchpoints to create seamless customer experiences.

Source: Analysis of Linkedin bios of 2,454 companies that use OneSignal

I noticed OneSignal's typical users span an incredibly diverse range of industries, but most are in the business of reaching audiences directly. These are media companies publishing news content (from local papers like Diari de Sabadell to national outlets like ARY News), consumer-facing brands in retail and hospitality (restaurants like Nando's, insurance providers like King Price, retailers selling jewelry or cosmetics), and service providers that need to keep customers engaged (healthcare platforms like HexaHealth, travel agencies like Wingbuddy, real estate firms). Many are digital-first or digitally-enabled businesses that depend on consistent communication with their end users.

These companies skew toward established, scaling businesses rather than early-stage startups. The employee counts cluster in the 11-200 range, with some extending to 500-1,000. Most lack recent venture funding, suggesting they're either bootstrapped, profitable, or past the growth equity stage. The few funded companies show modest seed or Series A rounds, not massive venture deals. Many have been operating for years or even decades, indicating mature operations with established customer bases.

Source: Analysis of tech stacks from 2,454 companies that use OneSignal

I analyzed these technology correlations and immediately recognized a clear pattern: OneSignal's typical customers are digital publishers and content-driven media companies. The overwhelming presence of advertising technology (Pubmatic, Criteo, Google Adsense) combined with audience analytics (Chartbeat, Lotame) tells me these are companies that make money by monetizing attention through programmatic advertising.

The pairing with Chartbeat is particularly revealing. Chartbeat specializes in real-time content analytics for publishers, measuring engagement metrics like active readers and scroll depth. When combined with OneSignal's push notifications, this suggests a workflow where publishers analyze which content resonates, then use push notifications to drive readers back to their sites for more high-performing articles. The connection to Marfeel, a mobile content optimization platform for publishers, reinforces this mobile-first audience engagement strategy. Meanwhile, Lotame's data management platform helps these publishers create audience segments, which they can then target with personalized push notifications through OneSignal while simultaneously selling those audience insights to advertisers.

The full stack reveals marketing-led operations focused on the classic publisher challenge: maximizing pageviews and session frequency to increase ad revenue. These companies operate in a highly competitive attention economy where reader retention directly impacts revenue. They're likely established publishers rather than early-stage startups, given the sophistication of their ad tech infrastructure and the investment in multiple monetization and analytics tools. The presence of premium programmatic partners like Pubmatic and Criteo suggests meaningful traffic volumes.