Companies that use Netsuite Commerce

Source: Analysis of Linkedin bios of 1,213 companies that use Netsuite Commerce

I noticed that NetSuite Commerce attracts a distinctive type of company: predominantly product-based businesses that manufacture or distribute physical goods. These aren't software companies or service providers. They're making hand tools, selling beauty supplies, distributing plumbing parts, manufacturing boat hardware, producing protein bars, creating custom headwear, and wholesale trading everything from HVAC equipment to wine cellars. The common thread is tangible inventory moving through complex supply chains, often with both B2B wholesale channels and direct-to-consumer operations running simultaneously.

The companies sit firmly in growth or mature stages. Employee counts cluster in the 11-50 and 51-200 ranges, with very few under 10 or over 500. Funding information is largely absent, suggesting profitable, self-sustaining businesses rather than venture-backed startups. The multi-decade operating histories and multiple warehouse locations signal established operations ready to modernize their commerce infrastructure, not early-stage companies building from scratch.

Source: Analysis of tech stacks from 1,213 companies that use Netsuite Commerce

I noticed that companies using Netsuite Commerce are running sophisticated, mid-market to enterprise ecommerce operations that need their online store tightly integrated with backend business systems. The overwhelmingly strong correlation with Netsuite itself (126.5x more likely) tells me these are businesses that have already committed to the Netsuite ERP ecosystem and want their commerce platform to sync seamlessly with inventory, accounting, and order management.

The pairing with BigCommerce is particularly interesting because it suggests many companies are using both platforms, likely running BigCommerce as their customer-facing storefront while Netsuite handles the backend operations. This two-platform approach lets them get best-in-class ecommerce features without sacrificing ERP integration. The high usage of SearchSpring (207.5x more likely) reinforces that these companies have large, complex product catalogs where sophisticated search and merchandising capabilities matter. Meanwhile, Klaviyo's strong presence tells me they're investing heavily in email marketing automation and customer retention, which makes sense for businesses with enough scale to justify enterprise software but still needing to compete on direct customer relationships.

The full stack reveals marketing-led growth companies that have reached a maturity level where operational efficiency matters as much as customer acquisition. They're past the startup phase and dealing with challenges like inventory management across channels, complex pricing rules, and the need for real-time data synchronization. The LiveChat integration suggests they still value direct customer interaction and likely have moderate to high average order values where pre-sale support drives conversions.