We detected 2,792 customers using Netsuite, 17 companies that churned or ended their trial, and 1 customers with estimated renewals in the next 3 months. The most common industry is Software Development (14%) and the most common company size is 51-200 employees (30%). Our methodology involves discovering URLs with known URL patterns through web crawling, certificate transparency logs, or modifications to subprocessor lists.
About Netsuite
Netsuite provides a cloud-based ERP platform that manages core business operations including accounting, inventory, CRM, e-commerce, and HR, consolidating these functions into a single integrated system. The AI-powered suite serves over 43,000 customers globally with real-time visibility and automated processes to help businesses increase efficiency and drive growth.
📊 Who in an organization decides to buy or use Netsuite?
Source: Analysis of 100 job postings that mention Netsuite
Job titles that mention Netsuite
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Based on an analysis of job titles from postings that mention Netsuite.
Job Title
Share
Director of Finance
23%
Director of FP&A
14%
Controller
11%
Director of Revenue
9%
My analysis shows that NetSuite buyers are overwhelmingly senior finance leaders. Directors of Finance represent 23% of these roles, followed by Directors of FP&A at 14%, Controllers at 11%, and Directors of Revenue at 9%. CFOs account for 6%, with the remaining 37% split across specialized roles like Strategic Finance Directors, Revenue Operations Managers, and Accounting Directors. These leaders are focused on strategic initiatives like supporting PE-backed growth, managing complex revenue recognition under ASC 606, and driving digital transformation across financial operations.
Day-to-day users span a broader range, from Staff Accountants and AP specialists handling invoice processing and reconciliations to FP&A analysts building forecasts and variance reports. I noticed significant emphasis on users who must bridge NetSuite with other enterprise systems. Multiple postings mention integration responsibilities with Salesforce, managing SuiteBilling and ARM modules for subscription revenue, and leveraging NetSuite for consolidated reporting across multiple entities. The platform supports everything from monthly closes and cash flow forecasting to inventory management and vendor payment workflows.
The pain points reveal companies seeking to replace manual spreadsheet processes with automated, scalable solutions. One posting specifically calls out the need to "develop a view and enhance the use of NetSuite vs spreadsheets for budgeting, forecasting, and variance analysis." Another emphasizes "building modern digital infrastructure such as ERP, advanced planning tools, and streamlined sales-to-fulfillment processes." Companies consistently mention audit readiness, GAAP compliance, and the need for "investor-grade analysis" as key drivers, particularly in PE-backed and high-growth SaaS environments.
🔧 What other technologies do Netsuite customers also use?
Source: Analysis of tech stacks from 2,792 companies that use Netsuite
Commonly Paired Technologies
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Shows how much more likely Netsuite customers are to use each tool compared to the general population. For example, 287x means customers are 287 times more likely to use that tool.
I noticed that NetSuite users consistently adopt tools that support distributed, professional teams operating at scale. The presence of Zoom Business, Lucidchart, and DocuSign together suggests companies with complex internal workflows, multiple stakeholders, and a need for seamless remote collaboration. These aren't startups cobbling together free tools. They're established businesses investing in enterprise-grade software to manage growth.
The pairing of Expensify with NetSuite is particularly telling. Companies need robust expense management when they have significant employee travel, distributed teams with varied spending patterns, or complex approval hierarchies. This points to mid-market or enterprise companies with 100+ employees. Similarly, Highspot's strong correlation suggests these companies run sophisticated sales operations. Highspot is a sales enablement platform, meaning these businesses likely have dedicated sales teams that need training, content management, and performance tracking. When you combine Highspot with DocuSign's high correlation, you see a clear B2B sales motion with formal contracts and longer deal cycles.
The full stack reveals sales-led B2B companies in their growth or maturity phase. Cultureamp's presence, which focuses on employee engagement and performance management, indicates these companies are large enough to invest in HR infrastructure and culture initiatives. They're past the scrappy startup phase where everyone wears multiple hats. NetSuite itself is a comprehensive ERP system, which companies typically adopt when they outgrow QuickBooks and need sophisticated financial management, inventory tracking, or multi-entity consolidation. This usually happens between $10M and $50M in revenue.
👥 What types of companies is most likely to use Netsuite?
Source: Analysis of Linkedin bios of 2,792 companies that use Netsuite
Company Characteristics
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Shows how much more likely Netsuite customers are to have each trait compared to all companies. For example, 2.0x means customers are twice as likely to have that characteristic.
Trait
Likelihood
Funding Stage: Post IPO debt
88.3x
Funding Stage: Post IPO equity
47.2x
Funding Stage: Private equity
25.1x
Industry: Computer and Network Security
7.0x
Industry: Biotechnology Research
6.8x
Company Size: 1,001-5,000
4.8x
I noticed that NetSuite customers are remarkably diverse in what they actually do, but they share a common thread of operational complexity. These companies manufacture physical products (tiles, flour, medical devices, wheels), provide specialized services (hospice care, equipment rental, laboratory testing), or operate in regulated industries requiring precise tracking (pharmaceuticals, biotechnology, financial services). What stands out is that many deal with tangible goods moving through supply chains, whether that's Mosa manufacturing ceramic tiles for 30+ countries or Grain Craft milling flour across 12 locations.
These are predominantly growth-stage to mature companies. The employee counts cluster around 200 to 1,000+ employees, with many in the 51-200 and 201-500 ranges. Very few are early-stage startups. The funding data shows a mix of profitable private companies (no recent funding), private equity backed firms, and some public companies. They've moved past the startup phase and are managing the complexity that comes with scale, multiple locations, inventory, compliance requirements, or franchise operations.
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