We dug into our own data, and spoke with people from these companies to confirm their usage, to find which companies are using NetSuite in production. Here are real-world examples of how they use it.
Software - San Francisco, California
Twilio makes APIs that let companies add communications - SMS, voice calls, email, video - to their products. Their customers pay by usage, meaning Twilio is billing for billions of small transactions every month.
NetSuite is Twilio's financial ERP - handling accounts payable, accounts receivable, billing operations, revenue recognition, and financial close. Their primary billing system is Zuora, which handles the usage-based invoicing, with NetSuite sitting alongside it as the financial back-end where revenue gets recorded and the books are kept.
The interesting part is the scale and complexity of what NetSuite has to manage. Because Twilio charges per API call, per SMS, per minute, the volume of underlying transactions is enormous - all of it needs to be aggregated, invoiced through Zuora, and then recognized as revenue in NetSuite correctly under accounting rules.
Consumer Goods - London, United Kingdom
Unilever makes and sells consumer goods across food, personal care, and home care - brands like Dove, Hellmann's, Ben & Jerry's, and Dermalogica, sold in over 190 countries.
Unilever's core business runs on SAP - the large enterprise ERP system used by most companies of its size. But over the years, Unilever has acquired a string of smaller direct-to-consumer brands: Dermalogica, Murad, Tatcha, Paula's Choice, The Laundress, and others. These brands came in running NetSuite, and rather than migrating them onto SAP, Unilever built a dedicated finance team to run them as a separate layer on NetSuite across 14 markets.
It's an unusual setup for a company this size - most large enterprises insist on a single ERP across the board. Unilever's decision to maintain NetSuite alongside SAP reflects the reality of running acquired DTC brands: they have different business models, different transaction flows, and forcing them onto a system built for a 100,000-person manufacturing conglomerate would create more problems than it solves.
Software - San Francisco, California
Databricks makes the data and AI platform used by over 20,000 organizations - including Mastercard, Unilever, and AT&T - to build data pipelines, run analytics, and train AI models.
NetSuite is Databricks' core financial ERP, handling billing, accounts receivable, accounts payable, revenue recognition, financial close, and international accounting. It sits alongside Salesforce for CRM, Anaplan for financial planning, and Coupa for procurement.
Databricks sells on a consumption model - customers pay based on how much compute they use. That makes billing and revenue recognition genuinely complex: usage data has to be aggregated, billed, and then recognized as revenue in NetSuite correctly under accounting rules.
There's also a notable detail in their finance setup: they use their own platform - running SQL and Python pipelines on Databricks itself - to automate journal entries, accruals, and financial reporting that feed into NetSuite. They're running their own product as part of their finance infrastructure.
Motor Vehicle Parts Manufacturing - San Antonio, Texas
XPEL (Nasdaq: XPEL) makes automotive paint protection film, window film, and ceramic coatings, sold through a global network of trained installers alongside their own proprietary cutting software.
NetSuite sits at the center of their entire operation - order management, inventory, shipping, accounts payable, accounts receivable, and financial close all run through it. They also run their online store on SuiteCommerce, NetSuite's built-in ecommerce platform, meaning their storefront and back-office are in the same system rather than needing to sync data between a separate ecommerce platform and their ERP.
Around NetSuite they've built a connected layer of tools: Adyen for payments, Avalara for automated tax calculations, and Coupa for procurement. They operate across multiple countries and currencies, and custom code ties these systems together.
Software - New York, New York
Schrödinger makes software used by pharmaceutical and materials science companies to model how molecules behave - helping researchers design drugs and materials faster than traditional lab work alone.
NetSuite is their core financial system, handling order management, billing, accounts receivable, accounts payable, and financial close. Salesforce runs alongside it as their CRM - sales teams work in Salesforce, and deals flow into NetSuite for billing and fulfillment. Coupa handles procurement.
The interesting part is what NetSuite is actually tracking. Schrödinger's deals can involve collaboration agreements, milestone payments, and revenue shared with pharma partners - contracts where figuring out how to book the money requires reading the fine print carefully. Most companies use NetSuite to process straightforward orders. Schrödinger is using it to manage revenue from deals that are genuinely complicated to account for.
Financial Services - San Jose, California
PayPal is a digital payments platform used by hundreds of millions of consumers and merchants worldwide. They've also grown through acquisitions, picking up businesses like Zettle - a point-of-sale hardware company for small businesses - and Happy Returns, which handles product returns on behalf of online retailers.
PayPal's core business runs on SAP, but both Zettle and Happy Returns run on NetSuite. Zettle uses it to manage inventory and orders for their card readers and hardware across global markets. Happy Returns uses it for billing - processing invoices for the retailers that use their returns service. Both businesses came in on NetSuite when acquired and stayed on it.
It's the same pattern as Unilever: a large company whose main systems are SAP, maintaining NetSuite as the ERP for smaller acquired businesses that don't fit the same mould.
Pharmaceutical Manufacturing - Indianapolis, Indiana
Eli Lilly is a global pharmaceutical company best known recently for Mounjaro and Zepbound. In 2023 they acquired Point Biopharma, a company that makes radioligand therapies - a type of cancer treatment that uses radioactive molecules to target and destroy tumour cells.
Lilly's core business runs on SAP, but the Point Biopharma facility in Indianapolis continues to run on NetSuite post-acquisition. NetSuite handles inventory, materials management, order management, production planning, and financial accounting for the site. Like Unilever and PayPal, Lilly is running NetSuite in parallel with SAP rather than forcing the acquired business onto their existing systems.
What makes this deployment stand out is where it's running. This is a pharmaceutical manufacturing facility that operates under strict FDA oversight - the kind where every system that touches a regulated process has to meet specific requirements for how records are created, stored, and audited. NetSuite here isn't managing retail orders or software licenses; it's part of the production chain for cancer drugs made under those rules. Most NetSuite deployments don't come close to that level of regulatory scrutiny.
Food and Beverage Manufacturing - Los Angeles, California
The Wonderful Company is a privately held consumer goods company behind Wonderful Pistachios, Halos mandarins, FIJI Water, POM Wonderful, JUSTIN Wine, Lewis Cellars, and Teleflora. Their wine division - JUSTIN Vineyards, Lewis Cellars, and Landmark Winery - is based in California's Central Coast and Napa Valley.
The wine division runs on NetSuite Crafted - a wine industry-specific edition of NetSuite built for wineries. It handles production, inventory, order management, procurement, and cost accounting across the full winemaking process from grape intake through bottling and shipping. Their broader financial and warehouse operations run on Oracle Fusion, with the two systems integrated.
Wonderful chose NetSuite Crafted specifically because it's built for the operational rhythms of a winery: bulk wine valuation, batch tracking, bottling runs, and the kind of inventory costing that only makes sense if you understand how wine is actually made.
Non-profit - Washington, D.C.
Relief International is a humanitarian organization working in conflict zones and disaster-affected communities across Africa, Asia, and the Middle East - providing health, nutrition, clean water, education, and economic support in places like Syria, Sudan, and Afghanistan.
NetSuite is Relief International's core global financial system, used across their country offices worldwide. Finance staff do their daily bookkeeping directly in NetSuite - posting journal entries, reconciling accounts, processing payroll, and managing cash flow. They're also rolling out NetSuite's Procure-to-Pay, inventory, and asset modules across all 14 countries.
What makes this entry stand out is the operating context. NetSuite here isn't managing software subscriptions or retail inventory - it's tracking grant funds from USAID, the EU, FCDO, and UN agencies across field offices in active conflict zones, maintaining the audit trails those donors require, and managing cash flow to places where conventional banking may not function reliably. That's a meaningfully different use case from any other company on this list.
Retail - New York, New York
Warby Parker sells prescription eyewear, contact lenses, and eye exams - primarily through their own stores and website. They make some of their own frames and have in-store optometry practices staffed by independent doctors.
NetSuite is Warby Parker's core financial ERP, running accounting, payroll, accounts payable, treasury, and inventory across the whole company. Payroll runs through ADP and reconciles into NetSuite. Treasury reconciles bank statements to NetSuite daily. The entire month-end close runs through it.
What's notable is the breadth of what they're managing in one system for what most people think of as an eyewear brand. NetSuite here is handling inventory costing across their own manufacturing operation, lease accounting for hundreds of retail store locations (a non-trivial accounting problem under ASC 842), COGS tracking across their online and in-store channels, their Home Try-On program, and billing for the independent optometrists who run the eye exam practices inside their stores. It's a genuinely complex deployment.
Software - Waltham, Massachusetts
Dynatrace makes an observability and security platform used by large enterprises to monitor their software, cloud infrastructure, and applications. Over half of the Fortune 100 are customers.
NetSuite is Dynatrace's core financial ERP, running accounting, accounts payable, and financial close globally. Their UK finance team uses it for multi-currency AP across multiple countries. Their APAC accounting teams in Australia use it for monthly close and reconciliations. FP&A runs NetSuite alongside Anaplan for planning and forecasting.
The broader finance stack sits around NetSuite: Zip for procurement intake, OneStream for financial consolidation, Varicent for sales compensation, and Concur for expenses. NetSuite is the general ledger tying it all together.
Broadcast Media - San Antonio, Texas
iHeartMedia is the largest radio broadcaster in the US, reaching around 90% of Americans each month across broadcast radio, streaming, and podcasts. They are also the largest podcast publisher by downloads. Their subsidiary Katz Media Group sells advertising on behalf of thousands of radio and TV stations.
NetSuite sits in iHeart's billing and accounts receivable layer. Their shared services team in San Antonio uses it to generate invoices for radio and podcast advertising clients, process credits and rebills, apply cash payments against open balances, and manage collections. The system handles billing across broadcast radio markets, network advertising, and podcast deals - all with different contract structures and billing cycles.
This isn't NetSuite as the core GL - iHeart runs accounting on PeopleSoft and COGNOS - but it's a meaningful deployment as the revenue-facing system processing advertising billing at significant volume across a fragmented, multi-market business.
Artificial Intelligence - San Francisco, California
OpenAI builds AI research and products, most visibly ChatGPT and the GPT and o-series model APIs. They sell to consumers via subscription, to developers via API (billed on token usage), and to enterprises via custom contracts - a mix of billing models that creates meaningful finance complexity.
NetSuite is OpenAI's current financial ERP, used for accounting, revenue recognition, infrastructure cost accounting, and financial controls. Their finance team runs the monthly close in NetSuite, uses NetSuite ARM for revenue recognition across subscription and consumption-based arrangements, and manages compute and infrastructure accounting - tracking cloud spend, fixed assets, and data acquisition costs - through it.
However, OpenAI is actively replacing NetSuite with Oracle Fusion Cloud. They've been hiring engineers specifically to lead the migration - data migration, integration validation, system cutover. The rest of the companies here are running NetSuite as a stable, ongoing system. OpenAI is running it as a system they're leaving.
Biotechnology / Nonprofit Research - Sunnyvale, California
23andMe is a consumer genetics and nonprofit medical research organization. After restructuring as the 23andMe Research Institute, they operate as a mission-driven nonprofit - making their finance environment more complex than a typical biotech, blending earned revenue (genetic kit sales, health reports) with philanthropic funding, grants, and restricted donor contributions.
23andMe runs NetSuite Social Impact - Oracle's nonprofit-specific edition of NetSuite - as their core financial ERP. This variant is purpose-built for organizations managing fund accounting, and 23andMe uses it accordingly: tracking restricted and unrestricted net assets, managing grant compliance and donor reporting, and handling the nuanced revenue recognition that comes with mixing subscription-based consumer sales with philanthropic contributions.
Beyond fund accounting, NetSuite serves as the system of record for the full financial close - journal entries, reconciliations, AP/AR, treasury, and equity accounting. It feeds actuals into Planful for FP&A and budgeting, sits alongside FloQast for close management, and integrates with Ramp for expenses and JPMorgan Access for banking. On the procurement side, NetSuite handles purchase orders and supplier invoicing across both their consumer and R&D operations, with Coupa layered in for strategic procurement workflows.
Food Delivery / Logistics - San Francisco, California
DoorDash is a technology and logistics company operating a marketplace connecting consumers, merchants, and delivery workers across the US and internationally - including through its subsidiary Wolt, which covers 30+ countries across Europe and Asia.
NetSuite serves as the financial ERP backbone across DoorDash and Wolt, handling the core order-to-cash cycle - accounts receivable, collections, cash application, and general ledger. The AR implementation is particularly substantial, with deep custom development using SuiteScript, Restlets, and Map/Reduce scripts to handle invoicing at scale. HighRadius is integrated into the NetSuite O2C stack to manage collections and cash receipts, with middleware tools like MuleSoft, Boomi, and Celigo bridging NetSuite to surrounding systems.
On the Wolt side, NetSuite is described explicitly as the "backbone" of their finance systems environment, with a dedicated internal team continuously developing and maintaining it. Given Wolt's presence across 30 countries, the implementation carries a high degree of localization and customization - country-specific compliance requirements, local tax rules, and regional finance workflows are all built directly into the system.
Biotechnology / Biopharmaceuticals - San Francisco, California
BridgeBio is a biopharmaceutical company with a portfolio of 30+ drug development programs spanning preclinical through late-stage, across therapeutic areas including oncology, cardiology, neurology, and genetic dermatology. The company operates through a decentralized affiliate model - multiple semi-independent programs, each with their own R&D spend, vendor relationships, clinical trials, and manufacturing contracts - which creates substantial accounting complexity around intercompany transactions, consolidation, and clinical accruals.
NetSuite is BridgeBio's ERP of record, used across the full accounting function - general ledger, AP, AR, treasury, payroll, equity, and the monthly close. The affiliate structure means NetSuite handles a meaningful amount of intercompany accounting: cross-charges, allocations, reconciliations across subsidiaries, and consolidation with non-controlling interest accounting. The finance team runs SOX-compliant controls through it, and it serves as the system of record for external audit support across quarterly reviews and year-end.
A particularly distinctive use case is R&D clinical accounting. BridgeBio tracks clinical trial accruals, CRO and CMO purchase orders, contract-to-manufacture spend, and preclinical program costs through NetSuite - reconciling invoices against SOWs, budgets, and work orders for dozens of programs simultaneously across affiliates.
10FOLD Group Inc.
10x Banking
1440 Foods
1GLOBAL
1NCE
23andMe
26 Degrees
2CV
2nd Swing Golf
360insights
4Creeks, Inc.
4most
5 Hertford Street
89bio
8 Rivers
8x8
A2B Australia Limited
AArete
Lääkärikeskus Aava
Twilio
Unilever
Databricks
XPEL
Schrödinger
PayPal
Eli Lilly
Wonderful
Relief International
Warby Parker
Dynatrace
iHeartMedia
OpenAI
DoorDash
BridgeBio
