We detected 2,167,873 customers using Microsoft365, 42,133 companies that churned or ended their trial, and 7,595 customers with estimated renewals in the next 3 months. The most common industry is IT Services and IT Consulting (6%) and the most common company size is 2-10 employees (37%). Our methodology involves monitoring new entries and modifications to company DNS records.
About Microsoft365
Microsoft365 provides cloud-based subscription access to productivity applications including Word, Excel, PowerPoint, Outlook, and Teams, along with cloud storage, collaboration tools, and AI-powered features like Copilot to help individuals and organizations work efficiently across devices.
📊 Who in an organization decides to buy or use Microsoft365?
Source: Analysis of 100 job postings that mention Microsoft365
Job titles that mention Microsoft365
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Based on an analysis of job titles from postings that mention Microsoft365.
Job Title
Share
Director of Information Technology
26%
IT Support Specialist
15%
Director of Change Management
12%
Director of Marketing
10%
My analysis shows that Microsoft365 purchasing decisions are primarily driven by IT leadership, with Directors of Information Technology representing 26% of roles, followed by IT Support Specialists at 15% and Directors of Change Management at 12%. Interestingly, Marketing Directors account for 10%, indicating cross-functional adoption. These buyers are focused on digital transformation, security, and enabling hybrid work. I noticed strategic priorities centered on infrastructure modernization, with organizations seeking to manage systems that deliver innovative and secure technology solutions that improve and enhance the day-to-day experience for global colleagues.
The day-to-day users span far beyond IT departments. I found roles in HR, finance, operations, and business development all requiring Microsoft365 proficiency. Administrative assistants manage calendars and coordinate workflows, while business development representatives use Teams and collaboration tools for client engagement. The platform supports everything from contract management and payroll processing to marketing campaign execution and employee training programs. One posting specifically mentioned responsibilities like manage calendars, expense reconciliation, travel arrangements using Microsoft365 tools.
The pain points reveal companies struggling with secure productivity at scale. Organizations repeatedly emphasize ensuring robust cybersecurity measures while maintaining employee satisfaction and compliance with local regulations. Multiple postings highlight the need to deliver a full range of personalized services through integrated systems and enable better health outcomes or business growth through efficient digital infrastructure. Companies want to break down barriers to quality service delivery while protecting data and streamlining desk and room reservations and scheduling across distributed workforces.
🔧 What other technologies do Microsoft365 customers also use?
Source: Analysis of tech stacks from 2,167,873 companies that use Microsoft365
Commonly Paired Technologies
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Shows how much more likely Microsoft365 customers are to use each tool compared to the general population. For example, 287x means customers are 287 times more likely to use that tool.
I noticed something fascinating about Microsoft365 users: they're overwhelmingly marketing-focused small to medium businesses building their digital presence. The combination of SEO tools like Yoast and Google Search Console alongside email marketing through Mailchimp tells me these are companies investing heavily in inbound marketing and organic growth strategies.
The pairing of Intune with Microsoft Defender for Business makes perfect sense for companies that need enterprise-grade security but lack dedicated IT teams. These businesses want Microsoft to handle their device management and security in one integrated package. Meanwhile, the strong correlation with Google Analytics and Search Console is particularly interesting because it shows these companies aren't locked into a single ecosystem. They're using Microsoft for productivity and security, but Google for marketing analytics, which suggests pragmatic technology choices rather than ideological vendor loyalty. The Mailchimp correlation reinforces this pattern of best-of-breed marketing tools.
My analysis shows these are clearly marketing-led organizations in growth mode. The heavy emphasis on SEO tools and website analytics suggests they're building audiences through content and organic search rather than outbound sales teams. They're likely past the earliest startup phase since they're investing in proper security infrastructure, but they're not yet enterprise-scale or they'd have more specialized tools. These companies probably have 10 to 200 employees and are focused on scaling their digital marketing efforts to drive pipeline.
👥 What types of companies is most likely to use Microsoft365?
Source: Analysis of Linkedin bios of 2,167,873 companies that use Microsoft365
Company Characteristics
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Shows how much more likely Microsoft365 customers are to have each trait compared to all companies. For example, 2.0x means customers are twice as likely to have that characteristic.
Trait
Likelihood
Funding Stage: Private equity
3.5x
Funding Stage: Post IPO equity
3.3x
Funding Stage: Debt financing
3.2x
Industry: Law Practice
3.0x
Company Size: 51-200
2.9x
Company Size: 1,001-5,000
2.9x
I analyzed these Microsoft365 users and found they span nearly every industry imaginable, but share a common thread: they're hands-on operators solving concrete problems. These aren't abstract tech companies. They're running healthcare centers in rural India, manufacturing aluminum products, managing construction projects, operating padel clubs with vending machines, providing home healthcare services, and distributing roofing supplies. What strikes me is how tangible their work is. They make things, move things, build things, or deliver direct services to people.
The employee counts and funding stages tell a clear story. The vast majority have between 2-50 employees, with many in the 11-50 range. Very few have raised institutional funding. Where funding exists, it's typically seed or Series A rounds under $2 million. These are established small to medium businesses, not venture-backed startups chasing hypergrowth. They've been operating for years, often decades, and they're profitable enough to sustain operations without outside capital.
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