Companies that use MakeWebBetter

Source: Analysis of Linkedin bios of 322 companies that use MakeWebBetter

I noticed that MakeWebBetter's customers span an impressive range of practical, product-focused businesses. These aren't typical SaaS companies. Instead, they're manufacturers of physical goods (child car seats, drapery hardware, marine decking materials), specialized service providers (DEXA scanning, vehicle transport, dangerous goods compliance training), and retailers selling everything from craft beer to luxury jewelry. Many are in niche B2B spaces like industrial lighting, vacuum insulation technology, or renewable energy operations and maintenance. What unites them is a tangible offering, whether it's Thermacell's mosquito repellent zones, Shuffled Ink's custom playing cards, or Sensorex's water quality sensors.

These are predominantly established, revenue-generating businesses rather than venture-backed startups. Most employ between 11 and 200 people, with only a handful showing any funding activity at all. The funding rounds that do exist are modest (seed to Series A range). Many have been operating for years or even decades. They describe having "over 30 years of experience," being "founded in 1999," or operating "since 1951." These are companies past the experimental phase, focused on operational excellence and sustainable growth rather than explosive scaling.

Source: Analysis of tech stacks from 322 companies that use MakeWebBetter

I noticed something striking about companies using MakeWebBetter: they're overwhelmingly invested in the HubSpot ecosystem. The correlation is almost absurdly strong, with HubSpot Agency appearing 535 times more frequently than normal. This tells me MakeWebBetter customers are typically marketing agencies or companies running sophisticated inbound marketing programs that have gone all-in on HubSpot as their central platform.

The pairing of HubSpot Agency with Marketing Hub Pro is particularly revealing. These aren't casual HubSpot users experimenting with the free tier. They're paying for professional-grade features, which suggests they're either managing multiple client accounts or running complex campaigns that need advanced automation and analytics. The presence of Landing Pages and Content Hub together makes perfect sense too. These companies are building complete content experiences, not just sending emails. They're creating landing pages, blog content, and conversion funnels as part of integrated campaigns.

The full stack reveals these are marketing-led organizations at a growth stage where they've moved past scrappy startup tactics. They're investing real money in proper tools and likely have dedicated marketing teams. The emphasis on Conversations alongside the marketing tools suggests they're connecting top-of-funnel activities directly to customer engagement, trying to create seamless experiences from first touch to conversion.