Companies that use Knowbe4

Source: Analysis of job postings that mention Knowbe4 (using the Bloomberry Jobs API)

My analysis shows that KnowBe4 is primarily purchased by security and IT leadership, with Director of Information Security roles representing 20% of positions, followed by Information Security Engineers at 13%, SOC Analysts at 11%, and Directors of Information Technology at 9%. These buyers are focused on building comprehensive security awareness programs, managing compliance requirements like HIPAA, SOC 2, ISO 27001, and NIST frameworks, and reducing human-related vulnerabilities across their organizations. Their strategic priorities center on creating a security-first culture while meeting increasingly stringent regulatory demands.

Day-to-day users span a broad range of practitioners who leverage KnowBe4 for security awareness training delivery, phishing simulation campaigns, and user education programs. Security analysts monitor campaign results and track metrics on user behavior, while IT administrators manage the platform configurations and integrate it with other security tools. GRC specialists use it to demonstrate compliance during audits, and security awareness leads design custom training content tailored to different user personas from end users to executives.

The postings reveal organizations struggling with phishing as the primary attack vector and seeking to drive measurable behavior change. Multiple roles emphasize the need to "reduce human-related vulnerabilities" and "cultivate a culture of security awareness." Companies want to "ensure employees act in a secure manner to help reduce risk to the organization" and are looking for solutions that provide "credible reporting to senior leadership" on security posture improvements. The recurring theme is transforming employees from the biggest vulnerability into a strong defense layer.

Source: Analysis of Linkedin bios of 40,069 companies that use Knowbe4

I noticed KnowBe4's customers span an incredibly diverse range of industries, but they share a common thread: they operate critical infrastructure or handle sensitive operations. These aren't flashy tech startups. They're foundations managing grant distributions, credit unions processing financial transactions, utilities treating water and sewage, banks serving local communities, cattle genetics companies, construction firms, healthcare providers, and manufacturers. They build physical products, deliver essential services, and manage systems where security breaches could have real-world consequences beyond just data loss.

These are predominantly mature, established enterprises. The employee counts cluster in the 50-500 range, with many noting multi-generational ownership or decades in business. When funding is mentioned at all, it's typically late-stage or non-existent, suggesting these are profitable, self-sustaining operations rather than venture-backed growth machines. The few tech companies in the mix describe themselves as "industry leaders" with established customer bases, not scrappy newcomers.

Source: Analysis of tech stacks from 40,069 companies that use Knowbe4

I noticed that KnowBe4 users are strongly security-conscious companies that handle sensitive documents and data at scale. The presence of both Mimecast and Proofpoint, which appear 79.6x and 80.2x more frequently than average, tells me these organizations view email as a critical attack vector. Combined with KnowBe4's security awareness training, this reveals companies deliberately building defense in depth against phishing and social engineering attacks.

The Docusign pairing is particularly telling. Companies using both tools are likely processing legally binding agreements and contracts that require both signature authentication and employee training on document security. The 104.7x correlation suggests these are organizations where a single compromised email could lead to fraudulent contract approvals or leaked sensitive agreements. Similarly, Intune's 23.2x correlation shows these companies manage distributed workforces on mobile devices, expanding their security perimeter beyond the office. They need both device management and human-focused security training to protect data across locations.

The full picture reveals enterprise companies in a growth phase, likely managing between 500 and 5,000 employees. The Smartsheet correlation (130.7x) indicates they're coordinating complex projects across teams while maintaining security protocols. Google Search Console's presence suggests they maintain significant web properties and care about their digital presence. These companies operate with a sales-led motion, managing prospect relationships through secure document workflows and extensive email communication. They're mature enough to invest in preventative security rather than just reactive measures.