Companies that use Funnelytics

Source: Analysis of tech stacks from 280 companies that use Funnelytics

I noticed that Funnelytics users are intensely focused on tracking and optimizing their marketing performance. The combination of tools reveals companies running complex, multi-touch digital marketing campaigns where understanding attribution and conversion paths is critical. These aren't companies with simple sales motions. They're investing heavily in understanding exactly which marketing activities drive revenue.

The pairing with Wicked Reports and Hyros is particularly telling. Both are advanced attribution platforms that cost serious money and require technical sophistication to implement. When I see these alongside Funnelytics, I'm looking at companies that likely run paid advertising at scale and need to prove ROI across multiple channels. They're probably spending six or seven figures on ads and can't afford to waste budget on channels that don't convert. The presence of Truconversion and HotJar together suggests they're obsessing over on-site behavior too, looking for friction points that kill conversions after the click.

My analysis shows these are definitively marketing-led organizations, likely in the growth stage where they've found product-market fit and are scaling acquisition. The prevalence of HubSpot Marketing Hub confirms they have structured marketing operations with nurture sequences and lead scoring. Microsoft Clarity appearing frequently tells me they want visibility into user sessions without breaking the bank. This full stack screams performance marketing teams with monthly pipeline targets and a mandate to improve efficiency.

Source: Analysis of Linkedin bios of 280 companies that use Funnelytics

I noticed that Funnelytics users span an incredibly diverse range of industries, but what unites them is that they're all in the business of convincing people to take action. Many are service providers teaching or coaching others: business consultancies, educational programs, career coaches, personal development trainers. Others are local service businesses like real estate agencies, spa companies, summer camps, and plumbing suppliers. There's also a strong presence of e-commerce brands selling everything from hemp products to spas to essential oils, plus software companies building tools for specific professional niches.

The vast majority are small to mid-sized businesses, typically between 11-200 employees. Very few show venture funding, and when they do, it's modest. Most appear to be profitable, established companies rather than high-growth startups. They've been around long enough to develop reputations and client bases but are still small enough that marketing efficiency matters tremendously to their bottom line.