We detected 1,905 customers using FreshChat, 623 companies that churned or ended their trial, and 53 customers with estimated renewals in the next 3 months. The most common industry is Retail (22%) and the most common company size is 11-50 employees (28%). Our methodology involves detecting JavaScript snippets or configurations on customer websites.
About FreshChat
FreshChat enables businesses to engage customers through AI-powered omnichannel messaging and live chat across websites, mobile apps, and social media channels. The platform provides intelligent chatbots, unified agent workspaces, and real-time conversational support for sales, marketing, and customer service interactions.
📊 Who in an organization decides to buy or use FreshChat?
Source: Analysis of 100 job postings that mention FreshChat
Job titles that mention FreshChat
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Based on an analysis of job titles from postings that mention FreshChat.
Job Title
Share
Customer Service Representative
32%
Manager, Customer Service/Front Office
6%
Customer Success Specialist
6%
System Administrator
4%
I noticed that 96% of roles are individual contributors, suggesting FreshChat purchases are driven by Customer Service and Operations leadership rather than C-suite executives. The 6% of managers hiring customer service representatives and the mentions of monitoring support channels indicate that Customer Experience Directors, Heads of Customer Support, and IT/Operations Managers are the likely buyers. Their strategic priority is clear: scaling support operations efficiently while maintaining quality interactions across multiple channels.
The day-to-day users are overwhelmingly customer-facing teams handling support tickets, live chat, and customer inquiries. My analysis shows practitioners using FreshChat alongside other tools like Freshdesk for ticket management, managing real-time conversations with customers, providing technical troubleshooting, and coordinating responses across teams. Several postings mention monitoring FreshChat to ensure teams stay on track and handling escalated queries, indicating it serves as a primary communication hub for customer interactions.
The pain points center on managing high-volume support at scale while delivering personalized experiences. Companies repeatedly mention wanting to provide "fast and efficient" responses, deliver "exceptional customer experience," and ensure "timely manner" resolution. One posting seeks someone to "ensure live-related customer queries are dealt with in a fast and efficient manner to the highest possible standard," while another emphasizes "real-time chat support" capabilities. The recurring theme is balancing speed with quality across growing customer bases and multiple communication channels simultaneously.
🔧 What other technologies do FreshChat customers also use?
Source: Analysis of tech stacks from 1,905 companies that use FreshChat
Commonly Paired Technologies
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Shows how much more likely FreshChat customers are to use each tool compared to the general population. For example, 287x means customers are 287 times more likely to use that tool.
I noticed that FreshChat users are clearly customer-focused e-commerce and direct-to-consumer companies. The combination of Fresh Desk, Microsoft Clarity, and HotJar tells me these businesses are obsessed with understanding and supporting their customers throughout the digital buying journey. They're running online storefronts where customer experience directly impacts revenue, so they need real-time chat support integrated with comprehensive analytics.
The pairing of Fresh Desk and FreshChat makes perfect sense. These companies want their support and sales conversations unified in one ecosystem. When someone chats with a potential customer through FreshChat, that conversation flows into Fresh Desk for follow-up and tracking. The strong correlation with Klaviyo is equally revealing. These companies are running sophisticated email marketing campaigns and want their chat interactions to inform their email segmentation and automation. If someone asks about a specific product in chat, that signal feeds into personalized email sequences.
The Microsoft Clarity and HotJar combination shows these companies are deeply analytical about user behavior. They're watching session recordings and heatmaps to understand where customers get stuck, then using FreshChat to intervene at exactly those friction points. The Facebook Ads presence confirms they're driving paid traffic and need immediate engagement when those expensive clicks land on their site.
👥 What types of companies is most likely to use FreshChat?
Source: Analysis of Linkedin bios of 1,905 companies that use FreshChat
Company Characteristics
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Shows how much more likely FreshChat customers are to have each trait compared to all companies. For example, 2.0x means customers are twice as likely to have that characteristic.
Trait
Likelihood
Funding Stage: Series A
27.2x
Funding Stage: Seed
13.0x
Industry: Banking
11.7x
Industry: E-Learning Providers
11.2x
Country: ID
10.8x
Funding Stage: Pre seed
10.1x
I noticed that FreshChat users span a remarkably wide range of industries, but they share a common thread: they're all customer-facing businesses that need to communicate directly with end users. These aren't backend infrastructure companies. They're retailers (both physical and online), financial services providers, educational institutions, healthcare services, travel agencies, and B2B service companies. What strikes me is how many are in sectors where immediate customer support directly impacts conversion and retention, whether that's someone buying furniture online, applying for a loan, booking travel, or seeking therapy services.
These companies cluster heavily in the growth stage, typically 11-200 employees. I see very few early startups (under 10 people) and relatively few large enterprises over 1,000 employees. The funding data, when present, shows mostly seed and Series A companies. Many don't list funding at all, suggesting they're profitable, bootstrapped operations rather than venture-backed rockets. They're past the scrappy startup phase but haven't yet built massive internal support infrastructures.
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