Companies that use Emma

Source: Analysis of Linkedin bios of 3,964 companies that use Emma

I noticed that Emma's typical customers are deeply embedded in their local communities, whether they're nonprofits serving specific populations, government agencies, small regional businesses, or service providers. These aren't flashy tech startups. They're organizations running HVAC companies, real estate teams, county health departments, cultural institutions, medical spas, community banks, and local chambers. Many are providing essential services: healthcare, housing, education, emergency response, or supporting vulnerable populations.

These are established, stable organizations, not startups. The employee counts cluster around 11-200, with many operating for decades. Beta Theta Pi was founded in 1839, Boelcke Heating since 1963, Iowa State Bank since 1928. Very few show venture funding. When funding appears, it's typically grants for nonprofits, not VC rounds. They're past the scrappy startup phase but haven't scaled to enterprise bureaucracy. They're in that sweet spot where they need professional tools but still value accessible, relationship-driven vendors.

Source: Analysis of tech stacks from 3,964 companies that use Emma

I noticed that Emma's users are predominantly large institutions with complex organizational structures, likely universities, hospitals, or major enterprises. The presence of tools like Rave Mobile Security for emergency communications and EthicsPoint for compliance reporting tells me these are organizations with significant duty-of-care responsibilities and regulatory requirements. They need to manage large populations of students, employees, or patients while maintaining strict governance standards.

The pairing of Handshake with Emma is particularly telling. Handshake is the leading career services platform for universities, appearing 37.9 times more often than average. This strongly suggests Emma serves higher education institutions. When you combine that with SiteImprove, which helps organizations maintain accessible, compliant websites (critical for public institutions), and Docusign Intelligent Agreement Management for handling thousands of contracts and forms, you see institutions managing complex stakeholder relationships at scale. Rave Mobile Security reinforces this, as campus safety and emergency notifications are essential for any organization responsible for thousands of people across physical locations.

The full stack reveals these companies operate in a compliance-first, stakeholder-led model rather than typical sales or product-led growth. They're mature organizations, not startups, dealing with procurement processes, accessibility requirements, and risk management committees. The emphasis on security, ethics, and communication tools shows they prioritize institutional reputation and stakeholder safety over rapid experimentation. These organizations make decisions through consensus and committees, not individual buyers.