We detected 75,382 customers using Azure Devops, 1,678 companies that churned or ended their trial, and 1,096 customers with estimated renewals in the next 3 months. The most common industry is IT Services and IT Consulting (12%) and the most common company size is 51-200 employees (29%). Our methodology involves discovering URLs with known URL patterns through web crawling, certificate transparency logs, or modifications to subprocessor lists.
About Azure Devops
Azure Devops provides integrated tools for software development teams to plan work, collaborate on code, build applications, test functionality, and deploy to production using agile methodologies, CI/CD pipelines, and version control across the entire application lifecycle.
📊 Who in an organization decides to buy or use Azure Devops?
Source: Analysis of 100 job postings that mention Azure Devops
Job titles that mention Azure Devops
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Based on an analysis of job titles from postings that mention Azure Devops.
Job Title
Share
Director, Software Engineering
17%
DevOps Engineer (SRE)
13%
Backend Engineer
10%
Director, DevOps
6%
My analysis shows that Azure DevOps buyers are primarily engineering leaders, with Director-level Software Engineering roles representing 17% of postings, followed by DevOps Directors at 6%. These leaders are responsible for platform modernization, cloud migration, and establishing CI/CD standards across enterprises. Their strategic priorities center on moving from legacy systems to cloud-native architectures, implementing infrastructure as code, and building scalable SaaS platforms. I noticed many hiring for roles to lead governance, security integration, and multi-team coordination.
The day-to-day users are predominantly DevOps Engineers and SREs (13% of postings), along with Backend Engineers (10%) and full-stack developers. These practitioners use Azure DevOps for sprint planning, backlog management, automated deployments, and release coordination. I found references to managing pipelines, maintaining Azure-based infrastructure, coordinating deployments across development teams, and integrating with tools like Terraform, Docker, and Kubernetes. The platform supports both Agile ceremonies and technical automation workflows.
The pain points reveal a strong focus on transformation and standardization. Companies seek to "modernize legacy systems," "establish technical governance," and "transform from manual deployment approvals to automation and policy-as-code." One posting emphasized "standardizing ceremonies and artefacts" while another highlighted "driving adoption of Infrastructure as Code methods." I saw repeated emphasis on "reliable, compliant, high-availability systems" and "risk-focused" approaches, suggesting organizations are balancing speed with security and regulatory requirements as they scale their engineering operations.
🔧 What other technologies do Azure Devops customers also use?
Source: Analysis of tech stacks from 75,382 companies that use Azure Devops
Commonly Paired Technologies
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Shows how much more likely Azure Devops customers are to use each tool compared to the general population. For example, 287x means customers are 287 times more likely to use that tool.
I analyzed the tech stack correlations and found that Azure DevOps users are enterprise-focused companies deeply embedded in the Microsoft ecosystem, likely with complex B2B sales operations and significant IT infrastructure needs. The presence of Microsoft Defender, Intune, and Dynamics for Sales suggests these are organizations that have made a strategic commitment to Microsoft's enterprise suite, not just picked tools piecemeal.
The pairing with Microsoft Dynamics for Sales is particularly revealing. These companies are running structured sales operations with CRM systems, suggesting longer sales cycles and relationship-driven deals. When combined with Azure DevOps, this indicates organizations where engineering and sales need to coordinate closely, perhaps on custom implementations or enterprise software delivery. The Docker Hub correlation tells me these companies are building containerized applications at scale, which makes sense alongside Azure DevOps for managing modern deployment pipelines. Meanwhile, Jira Service Desk appearing so frequently suggests these organizations support both internal IT needs and external customer technical requirements, pointing to B2B software or service companies.
Looking at the complete picture, these are sales-led organizations in growth or mature stages. The heavy Microsoft tooling investment requires budget and IT sophistication. The presence of Intune and Defender indicates companies managing distributed workforces with serious security requirements. Webex reinforces this profile of companies with remote teams and client-facing communication needs. These aren't scrappy startups experimenting with tools. They're established businesses with dedicated IT departments, formal procurement processes, and multi-year technology strategies.
👥 What types of companies is most likely to use Azure Devops?
Source: Analysis of Linkedin bios of 75,382 companies that use Azure Devops
Company Characteristics
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Shows how much more likely Azure Devops customers are to have each trait compared to all companies. For example, 2.0x means customers are twice as likely to have that characteristic.
Trait
Likelihood
Funding Stage: Secondary market
18.9x
Funding Stage: Private equity
13.2x
Funding Stage: Post IPO debt
12.5x
Company Size: 1,001-5,000
9.5x
Company Size: 5,001-10,000
4.9x
Industry: Banking
4.9x
I noticed Azure DevOps attracts an incredibly diverse set of organizations across nearly every imaginable sector. These aren't just software companies. They're shipbuilders in Norway, beef producers in South Africa, chemical manufacturers in the US, and casino resorts in Monaco. What unites them is that they all manage complex operational systems that require coordination across teams, whether that's tracking cattle through feedlots, managing construction projects, coordinating healthcare services, or overseeing retail operations. Many are in traditional industries undergoing digital transformation.
These are predominantly mature, established enterprises. The employee counts skew toward 50-500 employees, with many in the 200-1,000 range. Several mention decades of history, like "45 years," "50 years of experience," or "founded in 1973." Many are revenue-generating businesses with complex operations spanning multiple locations or countries. While a few have venture funding, most appear to be stable, profitable companies rather than high-growth startups burning through capital.
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