Companies that use Axon by AppLovin

Source: Analysis of Linkedin bios of 393 companies that use Axon by AppLovin

I noticed that Axon by AppLovin attracts companies selling directly to consumers, typically through digital channels. These are businesses offering physical products you can touch and use: supplements and vitamins, meal kits and specialty foods, clothing and accessories, home goods, pet products, and subscription services. Many operate on a DTC e-commerce model, often with subscription components. They're not building software platforms or B2B tools. They're companies where someone opens an app or visits a website to buy protein gummies, fresh dog food, custom jewelry, or a smart home device.

These companies span the growth spectrum, but most sit in that challenging middle zone. I see a mix of seed-funded startups with a few million in funding, venture-backed companies in Series A or B raising $10M to $50M, and bootstrapped profitable businesses with 50 to 500 employees. Very few are early pre-revenue startups, and very few are massive enterprises. They're at the stage where they've proven product-market fit and need to scale customer acquisition efficiently.