We detected 3,363 customers using Zoho Pagesense, 504 companies that churned or ended their trial, and 151 customers with estimated renewals in the next 3 months. The most common industry is IT Services and IT Consulting (11%) and the most common company size is 11-50 employees (37%). Our methodology involves detecting JavaScript snippets or configurations on customer websites.
Note: Our data tracks companies with Zoho PageSense installed on their website and may not capture sites running tests only on checkout flows/gated pages
About Zoho Pagesense
Zoho Pagesense provides website conversion optimization and personalization through tools including heatmaps, session recordings, A/B testing, funnel analysis, and form analytics to help businesses understand visitor behavior and boost conversions.
🔧 What other technologies do Zoho Pagesense customers also use?
Source: Analysis of tech stacks from 3,363 companies that use Zoho Pagesense
Commonly Paired Technologies
i
Shows how much more likely Zoho Pagesense customers are to use each tool compared to the general population. For example, 287x means customers are 287 times more likely to use that tool.
I noticed that Zoho Pagesense users are deeply embedded in the Zoho ecosystem, with extremely high adoption rates of Zoho Mail, Zoho Desk, and Zoho Backstage. This tells me these are typically small to mid-sized companies that have chosen Zoho as their primary business software suite, likely attracted by integrated functionality and cost efficiency compared to piecing together best-of-breed tools from different vendors.
The pairing with Microsoft Clarity is particularly interesting because it shows these companies are serious about website optimization and user behavior analysis, even while staying budget-conscious. They're running Clarity alongside Pagesense, suggesting they want multiple perspectives on how visitors interact with their sites. The strong presence of LinkedIn Ads and Google Analytics reveals a digital-first marketing approach. These companies are investing in paid acquisition channels and need robust analytics to justify that spend. The combination of Pagesense with Google Analytics specifically suggests they're trying to connect the dots between traffic sources and on-site conversion optimization.
My analysis shows these companies operate with a marketing-led growth motion. They're spending money on LinkedIn Ads to drive traffic, using Google Analytics and Microsoft Clarity to understand visitor behavior, then applying Pagesense to optimize conversion rates through testing and personalization. The presence of Zoho Desk indicates they're also thinking about the full customer lifecycle, not just acquisition. This stack suggests companies at an early to mid-growth stage where marketing efficiency matters tremendously. They can't afford to waste ad spend, so they're investing in optimization tools to squeeze more value from every visitor.
👥 What types of companies is most likely to use Zoho Pagesense?
Source: Analysis of Linkedin bios of 3,363 companies that use Zoho Pagesense
Company Characteristics
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Shows how much more likely Zoho Pagesense customers are to have each trait compared to all companies. For example, 2.0x means customers are twice as likely to have that characteristic.
Trait
Likelihood
Funding Stage: Series A
15.3x
Funding Stage: Private equity
11.6x
Country: KE
10.8x
Funding Stage: Seed
9.1x
Country: CO
6.8x
Country: ZA
6.7x
I noticed that Zoho Pagesense users span an incredibly diverse range of industries, but they share a common thread: they're practical businesses selling tangible products or clearly defined services. These aren't abstract tech platforms or concept companies. They include furniture manufacturers, ice cream equipment suppliers, real estate consultants, security firms, wellness centers, staffing agencies, accounting practices, and retail operations. What strikes me is how grounded these businesses are in physical products, professional services, or hands-on consultation.
These are predominantly established, mature businesses rather than early-stage startups. The employee counts cluster heavily in the 11-200 range, with many in the 50-200 bracket. Very few show recent funding rounds, and when they do, it's typically modest seed or Series A amounts. Many explicitly mention decades of operation (20+ years, 40+ years, even 60+ years in some cases). The geographic spread is truly global, from India to Chile to Australia to the Middle East, suggesting Zoho Pagesense attracts stable regional players rather than Silicon Valley growth rockets.
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