Companies that use Uptick

Source: Analysis of tech stacks from 91 companies that use Uptick

I noticed something fascinating about Uptick's users: they're primarily small to mid-sized businesses that have invested heavily in their digital presence and are serious about being found online. The combination of Wix, Yoast, and Google Search Console appearing so much more frequently tells me these are companies that built their own websites, often without large technical teams, and are actively working to drive organic traffic.

The pairing of Wix (11.4x more likely) with Yoast and Google Search Console makes perfect sense. These companies chose accessible website builders but didn't stop there. They're optimizing their sites for search engines and monitoring their performance closely. This suggests a DIY mentality combined with growth ambition. Meanwhile, Intune appearing 6x more often indicates these businesses have reached a stage where they need proper device management and security, even if they don't have full IT departments. They're professionalizing their operations while keeping costs manageable.

The full picture reveals marketing-led companies in growth mode. They're not enterprise-scale yet, given the prevalence of SMB-friendly tools like Wix and the relatively modest company counts. But they're also not early startups. The focus on SEO tools and analytics shows they understand digital marketing fundamentals and are grinding for organic growth rather than burning cash on ads. Cloudflare's presence (3.4x more likely) reinforces that they care about site performance and security without enterprise-level budgets.

Source: Analysis of Linkedin bios of 91 companies that use Uptick

I analyzed these 83 companies and found that Uptick serves fire protection and safety service contractors. These aren't product manufacturers or tech companies. They're field service businesses that install, inspect, and maintain physical fire safety equipment. They service fire alarms, sprinklers, extinguishers, emergency lighting, and related life safety systems. Most are local or regional contractors, not national chains.

These are established, mature small businesses. The employee counts cluster heavily in the 2-50 range, with a few reaching 50-200. Many mention operating for 20, 30, even 50 years. None list funding stages or investors, which signals they're traditional service businesses, not venture-backed startups. They own trucks, employ licensed technicians, and maintain local client relationships. This is skilled trades work requiring certifications and regulatory knowledge.