We detected 545 customers using Truconversion and 16 customers with estimated renewals in the next 3 months. The most common industry is Retail (21%) and the most common company size is 11-50 employees (35%). Our methodology involves detecting JavaScript snippets or configurations on customer websites.
Note: We are unable to detect churned customers for this vendor, only new customers
About Truconversion
Truconversion provides an all-in-one conversion rate optimization platform that combines funnel tracking, heatmaps, session recordings, form analytics, and customer surveys to help online businesses identify conversion bottlenecks and optimize visitor behavior to boost revenues and improve marketing ROI.
🔧 What other technologies do Truconversion customers also use?
Source: Analysis of tech stacks from 545 companies that use Truconversion
Commonly Paired Technologies
i
Shows how much more likely Truconversion customers are to use each tool compared to the general population. For example, 287x means customers are 287 times more likely to use that tool.
I noticed that Truconversion users are heavily focused on conversion optimization and visitor intelligence. The combination of tools reveals companies obsessed with understanding every aspect of their website traffic, from initial visitor behavior through conversion tracking and fraud prevention. These aren't enterprise companies with massive budgets. They're performance-driven businesses where every lead matters and where they need to squeeze maximum value from their existing traffic.
The pairing of Microsoft Clarity with Truconversion makes perfect sense for a conversion-focused workflow. Clarity helps them understand how visitors navigate their site, while Truconversion tracks the conversion funnel itself. The presence of Fraud Blocker and Happier Leads together tells me these companies deal with enough inbound traffic that click fraud and lead quality are real problems worth solving. They're likely running paid campaigns and need to protect their ad spend. Plerdy appearing frequently suggests they're taking a comprehensive approach to conversion rate optimization, layering heatmaps and SEO analysis on top of their core conversion tracking.
The full stack reveals marketing-led organizations in growth stage, probably between 10 and 200 employees. They're generating leads through digital channels and need to prove ROI on every marketing dollar. The emphasis on visitor identification tools like Salespanel and Happier Leads suggests they want to know who's visiting before those visitors even convert. This is classic demand generation thinking where understanding account-level traffic matters as much as form fills.
👥 What types of companies is most likely to use Truconversion?
Source: Analysis of Linkedin bios of 545 companies that use Truconversion
Company Characteristics
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Shows how much more likely Truconversion customers are to have each trait compared to all companies. For example, 2.0x means customers are twice as likely to have that characteristic.
Trait
Likelihood
Industry: Advertising Services
5.6x
Industry: Technology, Information and Internet
4.4x
Country: AU
4.1x
Country: CA
3.4x
Industry: IT Services and IT Consulting
3.3x
Company Size: 51-200
2.9x
I noticed that Truconversion users span an incredibly diverse range of industries, but they share a common thread: they're businesses with meaningful web presence trying to convert online visitors into customers or leads. These companies include mental health practices, real estate developments, machinery manufacturers, coaching programs, insurance agencies, digital marketing firms, senior living communities, and e-commerce retailers. What unites them isn't what they sell, but rather that they depend on their websites to generate revenue or acquire clients in competitive markets.
The company stage varies widely, but most appear to be established small to medium businesses rather than early startups. The employee counts cluster heavily in the 11-50 and 51-200 ranges, with very few showing venture funding. When funding is mentioned, it's typically modest seed or pre-seed rounds. Many emphasize their years in business (20+ years is common) and their growth trajectories. These aren't typically Silicon Valley-style startups chasing hockey stick growth, they're profitable businesses looking to optimize their digital presence.
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