Companies that use Storyblok

Source: Analysis of job postings that mention Storyblok (using the Bloomberry Jobs API)

My analysis shows that Storyblok purchasing decisions are driven primarily by marketing leaders (7% Director of Marketing roles) working closely with technical leadership. These buyers are focused on digital transformation and modernization initiatives. They're hiring Frontend Engineers (20%) and Backend Engineers (11%) alongside Marketing Managers (7%) and Product Managers (6%), revealing a strategic priority to build scalable, headless CMS architectures that bridge marketing agility with engineering excellence. The leadership roles emphasize driving organic growth, managing digital experiences, and establishing partnerships with composable technology platforms.

Day-to-day users span a wide spectrum. Frontend developers are building responsive interfaces using modern frameworks like Next.js, Vue, and React while integrating Storyblok's API. Marketing teams are managing content workflows, creating campaign pages, and maintaining multilingual websites. Full-stack developers handle the middleware connecting Storyblok to e-commerce platforms, payment systems, and backend services. Content managers and coordinators ensure timely product information updates and promotional content go-live processes across channels.

The pain points are clear and consistent across postings. Companies want to move away from "legacy CMS platforms" and seek "enterprise-ready headless CMS" solutions that enable "seamless content management" and "faster time to market." They emphasize the need to "streamline workflows, boost productivity" and build "scalable, accessible and performant web interfaces." Many describe initiatives to "modernize existing applications" and create "reusable, multi-tenant frameworks" that support global scalability while maintaining brand consistency across markets.

Source: Analysis of Linkedin bios of 2,383 companies that use Storyblok

I noticed that Storyblok serves an incredibly diverse range of companies, from hospitality chains to industrial steel distributors to gaming studios. What unites them isn't what they sell, but that they need to communicate complex offerings across multiple touchpoints. Van der Valk hotels describe extensive facilities, steel companies like Klöckner showcase their transformation to sustainable solutions, and organizations like KidsCan explain their social mission. These are companies where content isn't just marketing copy, it's core to how they operate and serve customers.

These companies span the full maturity spectrum, but they share a growth mindset. I see established enterprises like Klöckner (6,500 employees, over years old) alongside Series A startups like Constantinople and pre-seed companies like Ivy Interactive. The Van der Valk hotel chain appears multiple times, suggesting Storyblok works well for multi-location brands that need consistent yet localized content. Many are in expansion mode, whether that's SportCity with 115 clubs across the Netherlands or Legend operating across 10 global hubs.

Source: Analysis of tech stacks from 2,383 companies that use Storyblok

I noticed that Storyblok users are modern, digitally-native companies that have embraced the Jamstack architecture and headless CMS approach. The overwhelming presence of Next.js, Vercel, and Netlify tells me these are companies prioritizing performance, developer experience, and modern web architecture. They're likely mid-market B2B SaaS companies or digital agencies building sites for demanding clients who care about speed and scalability.

The pairing of Next.js with Vercel makes perfect sense because Vercel created Next.js, and together they offer the fastest path to deploying performant React applications. When I see Netlify appearing 104 times more often than normal, it confirms these companies are deploying static or server-rendered sites that benefit from edge distribution. The high correlation with CookieBot is particularly telling because it suggests these companies operate in Europe or sell to European customers who need GDPR compliance. And Miro's presence indicates collaborative, remote-first teams that need visual planning tools, which aligns with the type of forward-thinking organizations that adopt headless CMS technology.

The full stack reveals these are marketing-led organizations in growth mode. LinkedIn Ads appearing 15 times more frequently points to B2B companies investing in performance marketing and lead generation. They're sophisticated enough to need enterprise-grade content management but agile enough to adopt modern tooling. They're probably Series A to Series C startups or digital-first mid-market companies with dedicated marketing and development teams who collaborate closely.