We dug into our own data to find out how Fortune 500 companies are using Slack. Here are some real-world examples of the biggest companies using Slack.
Technology / Retail - Seattle, Washington
Amazon is the largest Slack customer we've tracked. They use it as their main internal communication tool across corporate, AWS, and subsidiary teams, and also as a way to roll out internal AI tools to their workforce.
Amazon has over 1.5 million employees worldwide. All corporate staff sign into Slack through Amazon's own login system, so access is managed centrally alongside everything else in the company.
The more interesting part is how Amazon uses Slack to get new tools in front of employees. Aza is Amazon's internal AI assistant, and it hit 65% adoption across their global workforce within 18 months. One of the main ways employees access it is through Slack. Rather than asking people to go find and open a separate tool, Amazon made Aza available right inside Slack where employees already spend their day. It's a practical distribution strategy: the tool comes to the employee, not the other way around.
Retail / Technology - Bentonville, Arkansas
Walmart uses Slack for day-to-day communication across engineering, creative, and operations teams, and as the main way their engineers interact with an internal AI assistant called Wibey.
Wibey is an AI tool Walmart built for their engineering teams. It can answer questions, help set up new projects, run diagnostics on systems, and pull up internal documentation, all through a normal conversation interface. Engineers can use it through several surfaces, but Slack is one of the primary ones.
The practical effect is that Slack becomes the front door to a lot of Walmart's internal engineering tools. Instead of opening a separate portal or system to get something done, an engineer can just ask Wibey in Slack. Amazon is doing something similar with Aza, and seeing two of the world's largest retailers land on the same approach independently is worth noting.
Technology / Consulting - Armonk, New York
IBM uses Slack company-wide for communication, but also wired it deeply into how their engineering and sales teams actually do their work, automating a lot of manual coordination that used to happen through email and meetings.
IBM started their formal Slack rollout in 2017 under a program called Slack@IBM, deploying dedicated staff specifically to manage it. The numbers they've reached are striking: 250,000 employees send an average of 9.2 million messages per day, with 3,500 apps installed and 3,400 automated workflows running every month.
On the engineering side, Slack channels receive automatic alerts at every stage of building and shipping software. When a developer submits code for review, when tests run, when something gets deployed live, the relevant people get notified in Slack rather than having to check a separate system. On the sales side, when a new sales opportunity opens up in Salesforce, IBM automatically creates a dedicated Slack channel for that deal and pulls in the right people from across the business. The whole deal can play out in one place, and IBM can even bring the client into that Slack channel directly.
Technology / Semiconductors - Santa Clara, California
NVIDIA uses Slack as their main internal communication platform and is actively building AI-powered automation on top of it to reduce repetitive work across the company.
Slack sits at the center of NVIDIA's collaboration stack, alongside project tracking tools like Jira, internal wikis, and Google Workspace. They're not just using it to chat, they're building workflows inside Slack that can summarize conversations, find information from internal knowledge bases, and automate tasks that used to require manual effort.
They also use dedicated Slack channels for specific operational functions. Their cybersecurity team, for example, runs developer office hours and shares security guidance through Slack rather than email, which keeps those conversations where engineers already spend their time.
Financial Technology - San Jose, California
PayPal uses Slack for two things that stand out: pushing business performance data directly to teams in real time, and monitoring their customer-facing systems when something goes wrong.
On the analytics side, PayPal's small business analytics team is building a system that sends performance updates directly into Slack rather than requiring people to log into a reporting tool. The idea is that instead of someone having to remember to go check how things are going, Slack proactively alerts the right person when something looks unusual. Business summaries, goal tracking, and executive reporting are all part of what they want to move into Slack.
On the operations side, the team responsible for all the notification emails and texts that PayPal sends to customers globally monitors dedicated Slack channels to catch problems as they happen. When something breaks, Slack is where the team gathers to diagnose it, coordinate a fix, and keep everyone informed. It's the last checkpoint before a broken message reaches a customer.
Financial Services / Insurance - Milwaukee, Wisconsin
Northwestern Mutual doesn't just use Slack. They have a dedicated engineering team whose entire job is to run Slack as an internal platform, the same way another team might own the company's email system or internal database.
That team handles everything. They build automated workflows that help employees get routine work done faster. They manage the connection between Slack and the company's employee directory, so when someone joins or leaves, their Slack access is automatically updated. They build custom Slack bots, automated assistants that live inside Slack and can answer questions or route requests without a human having to do it manually. They handle security and compliance. And they field requests from employees across the company when something isn't working.
For a 165-year-old insurance company, the level of investment here is notable. Most organizations treat Slack as software they subscribe to. Northwestern Mutual treats it as infrastructure they actively operate and maintain.
Computer and Network Security - Santa Clara, California
Palo Alto Networks uses Slack as a primary channel for reaching their global sales organization, and as a place where their engineering teams can access internal tools without having to open a separate system.
A weekly company newsletter reaches more than 6,000 employees through Slack. Product launch announcements, partner updates, and changes to sales programs all go out the same way. For a company with a large distributed sales force, Slack is effectively the internal broadcast system that keeps everyone on the same page.
On the engineering side, the team builds custom bots that live inside Slack and let developers get things done without switching to another tool. Need to request access to something, check the status of a system, or kick off a process? It happens in Slack rather than through a separate portal. The goal is to keep engineers in one place rather than constantly jumping between systems.
Enterprise Software & Cloud Infrastructure - Austin, Texas
Oracle uses Slack across every function in the business, not just engineering, and their security team has it wired into how they detect and respond to problems in real time.
Oracle has around 200,000 employees across more than 175 countries, spanning dozens of distinct product lines: database software, cloud infrastructure, healthcare systems, construction management, HR platforms, and more. With that many different business units, each with their own compliance requirements and data rules, they run a centralized version of Slack that gives IT and legal central oversight over what's installed and what's retained.
Their security operations team, in particular, uses Slack as a real-time coordination layer. When an automated alert fires because something looks wrong, it shows up in a dedicated Slack channel and the team uses that channel to investigate and respond rather than switching to email or a separate ticketing tool.
Retail - Minneapolis, Minnesota
Target uses Slack across a surprisingly wide range of functions, from campaign support with advertising partners to engineering alerts to marketplace compliance, and has a dedicated internal team building AI directly into it.
Target has a dedicated internal product team with formal ownership of Slack as a platform, sitting alongside ChatGPT Enterprise, Zoom, and Microsoft 365 in their official productivity stack. That team's job includes building AI features into Slack, which means Slack isn't just something Target uses, it's something they actively develop on top of.
The day-to-day use goes wide. Roundel, Target's advertising business, uses dedicated Slack channels to coordinate campaign support with brand partners. Their third-party marketplace compliance team uses a specific channel for product classification and regulatory review workflows. Their engineering monitoring system routes over 300,000 automated alerts per day into Slack, so engineers get notified directly when something looks off rather than having to watch dashboards. And their India engineering team builds and maintains Slack bots as core internal work.
Enterprise HR & Finance Software - Pleasanton, California
Workday uses Slack as their main internal communication platform, and is also building a product that lets their customers complete HR and finance tasks directly inside Slack without ever opening Workday.
Internally, Slack is how Workday's teams communicate across engineering, sales, security, and the executive team. Their security team uses it for real-time incident response: when an automated alert fires or a system change needs approval, that all plays out in Slack rather than email, connected to their ticketing and project management systems so the full response stays in one place.