We detected 346,267 customers using Slack, 26 companies that churned or ended their trial, and 145 customers with estimated renewals in the next 3 months. The most common industry is IT Services and IT Consulting (6%) and the most common company size is 51-200 employees (36%). Our methodology involves discovering URLs with known URL patterns through web crawling, certificate transparency logs, or modifications to subprocessor lists.
Note: Active users include free + paid users, but usage start date is ONLY populated for users that are paid and indicates the date they started paying.. We are also unable to detect churned customers for this vendor, only new customers
About Slack
Slack provides a productivity platform that unites people, conversations, apps, and AI in one interface to streamline workplace communication and collaboration through organized channels, searchable message history, automated workflows, and integrated tools, replacing traditional email for business teams.
📊 Who in an organization decides to buy or use Slack?
Source: Analysis of 100 job postings that mention Slack
Job titles that mention Slack
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Based on an analysis of job titles from postings that mention Slack.
Job Title
Share
Director of Operations
19%
Vice President of Marketing
6%
Director of Sales
6%
Director of Revenue Operations
4%
My analysis shows that Slack buyers are primarily operational and marketing leaders, with Directors of Operations representing 19% of roles, followed by VPs of Marketing at 6% and Directors of Sales at 6%. These leaders are hiring for cross-functional coordination, with repeated emphasis on managing distributed teams across multiple time zones and departments. Their strategic priorities center on scaling operations efficiently while maintaining communication clarity across rapidly growing organizations.
Day-to-day Slack users span an incredibly wide range, from engineering teams coordinating sprints and deployments to customer success teams managing client relationships to creative teams collaborating on campaigns. I noticed roles specifically mention using Slack for daily standups, project updates, stakeholder coordination, and quick problem resolution. Individual contributors across sales, support, marketing, and product teams rely on Slack as their primary communication layer, often integrated with tools like Notion, HubSpot, Salesforce, and various project management platforms.
The core pain points revolve around collaboration at scale and operational efficiency. Companies repeatedly describe needs for "seamless cross-functional execution," "real-time problem-solving," and "transparent communication across teams." One posting emphasized building "a camera-on, Slack-heavy environment" that "cultivates genuine relationships and collaboration," while another highlighted the need to "coordinate input from Creative, Product, Content, Integrated Marketing, Web, and Enablement teams." These organizations are using Slack to break down silos, accelerate decision-making, and maintain cohesion as they scale rapidly across multiple markets and product lines.
🔧 What other technologies do Slack customers also use?
Source: Analysis of tech stacks from 346,267 companies that use Slack
Commonly Paired Technologies
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Shows how much more likely Slack customers are to use each tool compared to the general population. For example, 287x means customers are 287 times more likely to use that tool.
I analyzed the tech stack correlations and noticed that Slack users are distinctly technical companies with strong development cultures. The presence of Azure DevOps at nearly 500x more likely and Docker Hub at over 700x more likely tells me these are software companies or tech-forward businesses that have adopted modern development practices. They're building products, not just using off-the-shelf solutions.
The pairing of Docker Hub and Azure DevOps is particularly revealing. These companies are running containerized applications with proper CI/CD pipelines, which means they have engineering teams sophisticated enough to manage complex deployment workflows. When I see Atlassian Jira Service Desk appearing 360x more often, it suggests these teams are large enough to need structured ticketing systems, probably supporting both internal stakeholders and external customers. The combination of Yoast and Google Search Console, both appearing at very high rates, indicates these companies also invest heavily in content marketing and organic search visibility, likely running blogs or resource centers to attract customers.
My analysis shows these are product-led growth companies in their scaling phase. They've moved past the startup chaos into a stage where they need proper tooling: security solutions like Microsoft Defender, development workflows with Docker and Azure, and content strategies tracked through Google Search Console. They're not enterprise yet, but they're professionalizing their operations. The emphasis on developer tools combined with marketing infrastructure suggests a hybrid go-to-market motion where the product drives initial adoption but content marketing fuels the funnel.
👥 What types of companies is most likely to use Slack?
Source: Analysis of Linkedin bios of 346,267 companies that use Slack
Company Characteristics
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Shows how much more likely Slack customers are to have each trait compared to all companies. For example, 2.0x means customers are twice as likely to have that characteristic.
Trait
Likelihood
Funding Stage: Private equity
11.0x
Funding Stage: Series C
10.9x
Funding Stage: Series B
9.7x
Company Size: 1,001-5,000
8.6x
Company Size: 51-200
5.2x
Company Size: 5,001-10,000
5.0x
I noticed that Slack's customers span an impressive range of sectors, but they share a common thread: they're building or enabling digital experiences. These aren't traditional manufacturing or retail companies. They're technology platforms (Coda, SiteMinder), financial services innovators (Trust & Will, BUX), media and content companies (pixiv, Displate), cybersecurity firms (DomainTools, Prove), and biotechnology researchers (Nautilus, ONI). Even the non-tech companies like RSL Queensland or Oakland Public Education Fund are digitally-forward organizations modernizing their operations.
These companies cluster heavily in the growth stage. I found numerous Series A through D companies, many with 51-200 employees, though some stretch to 500-1,000. The funding amounts typically range from a few million to tens of millions. They're past the scrappy startup phase but haven't ossified into enterprise bureaucracy. They're scaling fast, which means they need communication tools that can grow with them without becoming bottlenecks.
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