We detected 12,079 customers using Loox, 1,469 companies that churned or ended their trial, and 258 customers with estimated renewals in the next 3 months. The most common industry is Retail (86%) and the most common company size is 2-10 employees (91%). Our methodology involves detecting JavaScript snippets or configurations on customer websites.
About Loox
Loox provides a social proof marketing platform for Shopify merchants to collect and display visual product reviews with photos and videos, helping brands build trust and drive sales.
๐ง What other technologies do Loox customers also use?
Source: Analysis of tech stacks from 12,079 companies that use Loox
Commonly Paired Technologies
i
Shows how much more likely Loox customers are to use each tool compared to the general population. For example, 287x means customers are 287 times more likely to use that tool.
I noticed that Loox users are almost exclusively direct-to-consumer e-commerce brands operating on Shopify. The overwhelming presence of Shopify (appearing 31.7 times more often than average) combined with subscription tools, email marketing platforms, and Facebook advertising tells me these are digital-first retail companies selling physical products online, likely focusing on building recurring customer relationships and scaling through paid social channels.
The pairing of Klaviyo with Loox makes immediate sense because these companies need sophisticated email marketing to nurture customers and encourage repeat purchases. Loox generates product reviews with photos, which then feed directly into Klaviyo email campaigns as social proof. The presence of Recharge (57.2 times more likely) confirms these brands are building subscription models, where ongoing customer trust through reviews becomes even more critical. Triple Whale appearing so frequently suggests these companies are data-obsessed, tracking metrics across multiple channels to optimize their customer acquisition costs and lifetime value.
The full technology stack reveals these are marketing-led growth companies in the scale-up phase. They've moved beyond basic Shopify setups and invested in sophisticated retention tools, affiliate programs through Uppromote, and analytics platforms. The heavy reliance on Facebook Ads shows they're performance marketers who understand paid acquisition. These aren't enterprise retailers or early-stage startups. They're growth-stage brands spending significant money on ads and needing social proof to convert cold traffic into buyers and one-time purchasers into repeat customers.
๐ฅ What types of companies is most likely to use Loox?
Source: Analysis of Linkedin bios of 12,079 companies that use Loox
Company Characteristics
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Shows how much more likely Loox customers are to have each trait compared to all companies. For example, 2.0x means customers are twice as likely to have that characteristic.
Trait
Likelihood
Industry: Online and Mail Order Retail
15.5x
Industry: Cosmetics
10.0x
Industry: Retail Health and Personal Care Products
9.0x
Country: CL
2.5x
Country: IE
1.4x
Funding Stage: Pre seed
1.2x
I noticed that Loox's typical customers are direct-to-consumer e-commerce brands selling physical products across diverse categories. These aren't software companies or service providers. They're retailers making tangible things: apparel and fashion brands, beauty and skincare products, fitness supplements, jewelry, home goods, sporting equipment, and specialty food items. Many manufacture their own products or work directly with artisans and suppliers.
These are predominantly small to mid-sized growth companies. The employee counts cluster heavily in the 2-50 range, with occasional outliers up to 200. Very few show funding rounds, and when they do, it's typically seed or pre-seed stage. Many explicitly call themselves startups or mention founding dates in the 2010s and 2020s. They're past the idea stage, they have real revenue and customers, but they're still building their brand and scaling operations.
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