Companies that use Loop Subscriptions

Source: Analysis of tech stacks from 638 companies that use Loop Subscriptions

I noticed that Loop Subscriptions users are predominantly Shopify-based ecommerce brands running subscription business models with sophisticated direct-to-consumer operations. The presence of Recharge and Loop together (with Recharge appearing 128x more than average) tells me these companies either migrated from Recharge to Loop or use both platforms, suggesting they're serious about optimizing their subscription experience and likely testing which platform delivers better retention metrics.

The pairing of Klaviyo with Loop makes perfect sense for subscription brands because email automation becomes critical when you need to remind customers about upcoming shipments, win back churned subscribers, or upsell existing members. Triple Whale's strong correlation (108x more likely) is particularly revealing. It's an analytics platform focused on tracking customer acquisition costs and lifetime value, which means these companies are obsessively measuring unit economics. For subscription businesses where the payback period extends over months, this kind of detailed cohort analysis becomes essential. Intelligems showing up 192x more often suggests these brands are running sophisticated price testing and optimization experiments, trying to find the perfect subscription pricing that maximizes both conversions and retention.

The full stack reveals marketing-led growth companies that are deeply analytical about their performance. They're likely in the scale-up phase rather than early stage, given they're investing in premium tools like Triple Whale and Intelligems rather than relying on native Shopify analytics. These aren't experimental subscription offerings but core business models where monthly recurring revenue drives company valuations.

Source: Analysis of Linkedin bios of 638 companies that use Loop Subscriptions

I analyzed these companies and found that Loop Subscriptions primarily serves direct-to-consumer brands selling consumable or replenishable physical products. The majority are in food and beverage (coffee, supplements, snacks, meal prep), personal care and cosmetics (skincare, hair care, grooming), and wellness products (vitamins, protein, CBD). These aren't marketplace platforms or SaaS companies. They're brands manufacturing or curating tangible products that customers need to reorder regularly.

These are predominantly small to mid-sized companies. Most show employee counts between 2-50, with only a handful exceeding employees. The funding data is sparse, and when present, it's typically seed stage or small rounds under $10M. Many explicitly mention being family-owned or bootstrap operations. This isn't enterprise software money. These are bootstrapped or lightly funded consumer brands in growth mode, trying to build recurring revenue through subscriptions.