We detected 10,324 customers using Grafana Cloud, 1,707 companies that churned or ended their trial, and 291 customers with estimated renewals in the next 3 months. The most common industry is Software Development (19%) and the most common company size is 11-50 employees (42%). Our methodology involves discovering URLs with known URL patterns through web crawling, certificate transparency logs, or modifications to subprocessor lists.
Note: We are unable to detect churned customers for this vendor, only new customers
About Grafana Cloud
Grafana Cloud provides a fully managed observability platform that combines metrics, logs, traces, dashboards, alerting, and incident response into one scalable solution with enterprise support. Organizations can visualize and monitor their applications and infrastructure using pre-built integrations and AI-powered features without managing the underlying platform themselves.
📊 Who in an organization decides to buy or use Grafana Cloud?
Source: Analysis of 100 job postings that mention Grafana Cloud
Job titles that mention Grafana Cloud
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Based on an analysis of job titles from postings that mention Grafana Cloud.
Job Title
Share
DevOps Engineer/SRE
36%
Backend Engineer
19%
Engineering Manager
9%
Platform Engineer
8%
My analysis shows that Grafana Cloud is primarily purchased by engineering leadership, with Directors of Engineering (6%), Engineering Managers (9%), and various director-level roles making up the buying committee. However, the buyer profile is distinctly technical. These leaders are hiring heavily for DevOps Engineers and SREs (36%), Backend Engineers (19%), and Platform Engineers (8%), signaling that observability is a strategic infrastructure priority. They're building teams focused on cloud-native architectures, microservices reliability, and automation at scale.
The day-to-day users are overwhelmingly infrastructure-focused practitioners. DevOps engineers and SREs use Grafana Cloud to monitor Kubernetes clusters, set up alerting pipelines, instrument applications with OpenTelemetry, and maintain observability across multi-cloud environments. Platform engineers leverage it to build self-service capabilities for development teams, while backend engineers integrate metrics, logs, and traces into their services. The emphasis on technologies like Prometheus, Loki, Tempo, and Mimir appears consistently across postings.
The core pain point is achieving comprehensive visibility in complex distributed systems. Companies want to "ensure end-to-end visibility into system performance" and build "comprehensive observability solutions that enable customers to achieve full-stack visibility." They're moving from legacy monitoring to modern observability, seeking to "replace and evolve legacy monitoring and alerting solutions" while managing costs. The recurring themes are reliability, automation, and enabling teams to be "product aligned and customer obsessed" through data-driven operational insights.
🔧 What other technologies do Grafana Cloud customers also use?
Source: Analysis of tech stacks from 10,324 companies that use Grafana Cloud
Commonly Paired Technologies
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Shows how much more likely Grafana Cloud customers are to use each tool compared to the general population. For example, 287x means customers are 287 times more likely to use that tool.
I noticed that Grafana Cloud users are modern, engineering-first companies building sophisticated software products. The presence of Sentry, Linear, and Retool together tells me these are teams that prioritize developer experience and operational efficiency. They're not just monitoring infrastructure, they're building observability into their entire product development lifecycle.
The pairing of Grafana Cloud with Sentry makes perfect sense because both tools serve engineering teams obsessed with system reliability. Companies using both are likely running microservices architectures where they need distributed tracing alongside error tracking. The extremely high correlation with Linear suggests these are fast-moving product teams using modern issue tracking, not enterprise waterfall shops. Adding Retool into the mix reveals something interesting: these companies are building internal tools to support their operations, which means they're at a stage where custom tooling becomes necessary. The Amplitude correlation confirms they're product-focused companies measuring user behavior and making data-driven decisions.
My analysis shows these are product-led growth companies, likely Series A through Series C startups or mid-market SaaS businesses. The Cloudflare Zero Trust presence indicates they're remote-friendly or distributed teams with security-conscious infrastructure practices. They're not sales-led enterprise companies with heavy Salesforce stacks. Instead, they're engineering-driven organizations where technical teams have buying power and choose best-of-breed tools over all-in-one suites.
👥 What types of companies is most likely to use Grafana Cloud?
Source: Analysis of Linkedin bios of 10,324 companies that use Grafana Cloud
Company Characteristics
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Shows how much more likely Grafana Cloud customers are to have each trait compared to all companies. For example, 2.0x means customers are twice as likely to have that characteristic.
Trait
Likelihood
Funding Stage: Series C
24.3x
Funding Stage: Series A
23.4x
Funding Stage: Series B
18.3x
Industry: Mobile Gaming Apps
18.3x
Industry: Gambling Facilities and Casinos
10.0x
Industry: Software Development
8.1x
I noticed that Grafana Cloud users span an incredibly diverse range of industries, but they share a common thread: they're building or operating technology platforms that require reliability at scale. These aren't just "tech companies" in the narrow sense. They include healthcare platforms monitoring patient data, fintech companies processing transactions, logistics firms tracking fleets, renewable energy providers managing infrastructure, streaming services delivering content, and SaaS platforms serving customers globally. What unites them is that they all depend on complex digital infrastructure where downtime or performance issues directly impact their core business.
The company stages vary widely. I see early-stage startups with seed funding under $5M alongside mature enterprises with hundreds or thousands of employees. However, the sweet spot appears to be growth-stage companies, those with 11-200 employees who have proven product-market fit and are scaling operations. Many are Series A or beyond, suggesting they've reached a stage where professional monitoring and observability becomes critical rather than nice-to-have.
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