We detected 5,018 customers using Figma and 305 customers with estimated renewals in the next 3 months. The most common industry is Software Development (21%) and the most common company size is 51-200 employees (22%). Our methodology involves monitoring new entries and modifications to company DNS records.
Note: We are unable to detect churned customers for this vendor, only new customers
About Figma
Figma centralizes design collaboration across multiple teams with unlimited teams, enhanced security features like SAML SSO and domain capture, and organization-wide resources including shared fonts and unified billing, enabling companies to scale design systems and manage users from one place.
📊 Who in an organization decides to buy or use Figma?
Source: Analysis of 100 job postings that mention Figma
Job titles that mention Figma
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Based on an analysis of job titles from postings that mention Figma.
Job Title
Share
Creative Director
18%
Product Designer
16%
Art Director
14%
UX Director
12%
I noticed that Figma buyers are predominantly design and creative leadership roles, with Creative Directors at 18%, Product Designers at 16%, Art Directors at 14%, UX Directors at 12%, and Directors of Design at 10%. These leaders span brand studios, product teams, and marketing organizations across industries from financial services to tech startups. Their strategic priorities center on scaling design operations, maintaining brand consistency across channels, and building reusable design systems that enable teams to move faster.
The day-to-day users are a mix of designers, product managers, and increasingly, frontend engineers who need to collaborate on design handoff. I saw repeated emphasis on creating component libraries, managing design tokens, and prototyping interactions. Many roles require proficiency in translating Figma designs into code, suggesting the tool bridges the designer-developer workflow. Several postings mention AI-enhanced design capabilities and using Figma AI features to accelerate production work.
The core pain points revolve around consistency, speed, and cross-functional collaboration. Companies want to "ensure consistency across brand guidelines" and "deliver customer-centric solutions" while maintaining "high-quality, strategically grounded creative." One healthcare company seeks someone to "translate complex AI flows into intuitive, high-performance experiences," while a banking role emphasizes "seamless, differentiated customer journeys." The recurring theme is using design systems to scale quality output across distributed teams and multiple product surfaces simultaneously.
🔧 What other technologies do Figma customers also use?
Source: Analysis of tech stacks from 5,018 companies that use Figma
Commonly Paired Technologies
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Shows how much more likely Figma customers are to use each tool compared to the general population. For example, 287x means customers are 287 times more likely to use that tool.
I noticed that companies using Figma are distinctly product-focused businesses with mature development practices and strong user research cultures. The presence of Docker Business alongside Figma signals engineering-heavy organizations running containerized applications, while tools like Miro and Cursor suggest teams that invest heavily in collaborative work and modern development workflows. These aren't casual Figma users. They're companies where design is central to how products get built.
The pairing of Figma with UserTesting is particularly revealing. These companies don't just design interfaces, they validate them with real users before shipping. When you add Miro to this mix, you see teams running design sprints and collaborative workshops to align stakeholders around user insights. The extreme correlation with Golinks (274.9x more likely) tells me these are fast-moving organizations that need quick access to shared resources. Engineers and designers are constantly referencing specs, prototypes, and documentation.
Looking at the complete picture, these are product-led companies in growth or mature stages. The Docker Business presence indicates substantial engineering teams with sophisticated deployment needs. Docusign appearing 84.7x more often suggests complex sales cycles with contracts and agreements, meaning higher deal values and likely B2B focus. These aren't scrappy startups still figuring things out. They're organizations with established processes, dedicated design teams, and the resources to invest in best-in-class tools across their stack.
👥 What types of companies is most likely to use Figma?
Source: Analysis of Linkedin bios of 5,018 companies that use Figma
Company Characteristics
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Shows how much more likely Figma customers are to have each trait compared to all companies. For example, 2.0x means customers are twice as likely to have that characteristic.
Trait
Likelihood
Funding Stage: Series D
106.9x
Funding Stage: Series C
63.5x
Funding Stage: Post IPO debt
40.3x
Industry: Gambling Facilities and Casinos
15.7x
Country: JP
9.2x
Company Size: 1,001-5,000
7.2x
I noticed that Figma's users span an incredibly diverse range of industries, but they share a common thread: they're building digital products or experiences that require sophisticated design work. These aren't traditional manufacturing companies. They're software developers, fintech platforms, healthcare technology providers, media companies, and digital-first businesses. Many are creating customer-facing applications, websites, or digital services where user experience directly impacts their success.
The company size and maturity level varies widely. I see early-stage startups with seed funding alongside established enterprises with thousands of employees. However, even the larger, more mature organizations describe themselves in startup-like language, emphasizing agility, innovation, and digital transformation. The funded startups typically fall in the Series A to Series B range, suggesting they're past proof-of-concept but actively scaling. Many companies list employee counts in the 50-200 range, that critical growth phase where processes need structure but speed still matters.
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