We detected 2,976 customers using Dynamics365 Finance and Operations and 19 companies that churned or ended their trial. The most common industry is Retail (5%) and the most common company size is 1,001-5,000 employees (22%). Our methodology involves discovering URLs with known URL patterns through web crawling, certificate transparency logs, or modifications to subprocessor lists.
Note: We track only Dynamics Finance and Operations, and NOT Business Central
About Dynamics365 Finance and Operations
Dynamics365 Finance and Operations provides cloud-based ERP that unifies financial management, supply chain operations, manufacturing, and procurement into a single platform with real-time insights. The solution streamlines accounting tasks, monitors financial performance, optimizes inventory and logistics, and automates processes to help businesses improve efficiency and make data-driven decisions.
🔧 What other technologies do Dynamics365 Finance and Operations customers also use?
Source: Analysis of tech stacks from 2,976 companies that use Dynamics365 Finance and Operations
Commonly Paired Technologies
i
Shows how much more likely Dynamics365 Finance and Operations customers are to use each tool compared to the general population. For example, 287x means customers are 287 times more likely to use that tool.
I noticed that Dynamics365 Finance and Operations users are deeply invested in the Microsoft ecosystem, operating as mature, process-driven enterprises that prioritize operational efficiency and digital transformation. The overwhelming presence of Microsoft tools combined with enterprise software like ServiceNow tells me these are mid-to-large companies undergoing serious digitization efforts, likely in manufacturing, distribution, or professional services where complex financial operations demand sophisticated ERP systems.
The pairing with Azure DevOps makes perfect sense because companies running D365 Finance and Operations need robust development environments to customize and extend their ERP implementations. These aren't out-of-the-box users. They're building custom workflows and integrations. The extremely high correlation with ServiceNow (109.5x more likely) reinforces this picture of operational complexity. These companies are managing intricate IT service management alongside financial operations, suggesting they have substantial internal infrastructure and support teams. The presence of DocuSign Intelligent Agreement Management indicates high-volume contract workflows, which aligns with companies processing complex procurement, vendor agreements, or customer contracts at scale.
My analysis shows these are definitively sales-led and operations-heavy organizations. The stack reveals companies that close complex B2B deals (hence DocuSign and Dynamics for Sales working in tandem), need extensive customer journey orchestration, and operate with mature IT governance. They're likely past the startup phase, probably in growth or optimization stages where process standardization becomes critical. These aren't agile startups experimenting with tools. They're established companies making significant platform commitments.
👥 What types of companies is most likely to use Dynamics365 Finance and Operations?
Source: Analysis of Linkedin bios of 2,976 companies that use Dynamics365 Finance and Operations
Company Characteristics
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Shows how much more likely Dynamics365 Finance and Operations customers are to have each trait compared to all companies. For example, 2.0x means customers are twice as likely to have that characteristic.
Trait
Likelihood
Funding Stage: Post IPO debt
73.1x
Funding Stage: Debt financing
22.0x
Country: TH
18.7x
Company Size: 1,001-5,000
17.2x
Funding Stage: Private equity
15.5x
Country: SA
15.4x
I noticed that Dynamics365 Finance and Operations users are predominantly manufacturers and distributors dealing with physical goods and complex supply chains. They make steel products, food and beverages, chemical compounds, building materials, jewelry, packaging, industrial machinery, and consumer goods. These aren't software companies or pure service businesses. They're companies that need to track raw materials flowing in, production processes, inventory across multiple locations, and finished goods going out. Many operate in traditional industries like mining, food production, textile manufacturing, and wholesale distribution.
These are clearly mature enterprises, not startups. The signals are everywhere: employee counts mostly in the hundreds or thousands, operations spanning multiple countries, 20 to 60 years of operating history, references to "generations" of family ownership, mentions of being acquired by private equity or larger corporations. They have physical infrastructure like manufacturing plants, distribution centers, and warehouses. Several are publicly traded or backed by major institutional investors. These companies have outgrown basic accounting software and need enterprise-grade systems.
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