Companies that use Dema

Source: Analysis of tech stacks from 9 companies that use Dema

I noticed that companies using Dema tend to be digitally mature businesses with a strong focus on web presence and email communications infrastructure. The combination of GlobalSign for SSL certificates, Amazon SES for email delivery, and Google Search Console suggests these are companies that take their online operations seriously and have invested in professional-grade tools to maintain security, deliverability, and search visibility.

The pairing of GlobalSign and Amazon SES is particularly telling. GlobalSign appearing 128 times more often means these companies prioritize website security and customer trust through proper SSL certification. When combined with Amazon SES, which is a scalable email service typically used for high-volume transactional or marketing emails, it points to companies running sophisticated digital operations that need to send lots of emails reliably. Google Search Console showing up 7.7 times more often rounds out the picture of companies actively managing their organic search presence and monitoring how they appear to potential customers online.

My analysis shows these are likely marketing-led B2B companies in a growth stage where they're scaling their outbound communications. They're past the startup phase where free tools suffice, but they're not necessarily enterprise-scale yet. The focus on email infrastructure and search optimization suggests they rely heavily on inbound marketing and automated email workflows to drive customer acquisition and retention. These companies understand that their website is a critical business asset and they're willing to invest in the infrastructure to support it properly.

Source: Analysis of Linkedin bios of 9 companies that use Dema

I noticed that Dema's customers are primarily Swedish consumer retail companies selling physical products directly to consumers. These aren't software or B2B companies. They're businesses that help people look better, feel better, or live better through tangible products: hair extensions, fitness supplements, plants and garden supplies, eyewear, and beds. They operate both physical stores and e-commerce sites, bridging traditional retail with digital commerce.

These are established, profitable businesses in growth or maturity phases. The employee counts range from 11 to 1,000, with most falling between 50 and 500. Several mention decades of operation (Gymgrossisten since 1996, KungSängen with over 25 years). They've achieved market leadership positions, with Gymgrossisten being "Nordens ledande" and Rapunzel "one of Scandinavia's leading" in their categories. These aren't scrappy startups testing product-market fit. They're proven businesses optimizing operations.