We detected 347 companies using wetracked.io, 377 companies that churned, and 43 customers with upcoming renewal in the next 3 months. The most common industry is Retail (77%) and the most common company size is 2-10 employees (89%). We find new customers by detecting JavaScript snippets or configurations on customer websites.
Note: We can't detect companies using wetracked.io in server-side only implementations or headless storefronts (edge cases)
Source: Analysis of Linkedin bios of 347 companies that use wetracked.io
Company Characteristics
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Shows how much more likely wetracked.io customers are to have each trait compared to all companies. For example, 2.0x means customers are twice as likely to have that characteristic.
Trait
Likelihood
Industry: Retail Apparel and Fashion
16.6x
Industry: Retail
8.4x
Country: Netherlands
3.2x
Country: United Kingdom
1.6x
Country:
1.3x
Company Size: 2-10
1.1x
I noticed that wetracked.io's typical customer is a direct-to-consumer brand selling physical products, predominantly in retail, apparel, beauty, wellness, and lifestyle categories. These companies make everything from jewelry and skincare to specialty foods, pet products, and home goods. They're product-focused businesses that rely heavily on e-commerce and need to track customer behavior across their digital storefronts.
These are predominantly small to medium-sized companies in growth or early scaling phases. The employee counts tell the story: most fall in the 2-10 or 11-50 range, with very few exceeding 200 employees. Funding information is sparse, and when present, it's typically seed or Series A rounds under $15 million. These aren't mature enterprises with established infrastructure. They're building as they go, which means they need accessible, practical tools that deliver immediate value without enterprise complexity.
๐ง What other technologies do wetracked.io customers also use?
Source: Analysis of tech stacks from 347 companies that use wetracked.io
Commonly Paired Technologies
i
Shows how much more likely wetracked.io customers are to use each tool compared to the general population. For example, 287x means customers are 287 times more likely to use that tool.
I noticed that wetracked.io users are almost exclusively direct-to-consumer e-commerce brands running on Shopify. The presence of tools like Triple Whale, Loox, and Klaviyo makes it clear these companies are digitally native brands selling physical products online, likely in the $1M to $50M revenue range. They're focused on customer acquisition, retention, and squeezing maximum value from their marketing spend.
The pairing of Triple Whale with wetracked.io is particularly telling. Triple Whale helps Shopify brands track their advertising performance across multiple channels, which suggests these companies are running significant paid social campaigns and need to understand their true customer acquisition costs. Add in Klaviyo for email and SMS marketing, and you see brands building sophisticated retention loops. Loox appearing 162 times more often than average confirms these companies rely heavily on social proof and user-generated content to drive conversions. The presence of Intelligems, a testing platform for pricing and promotions, tells me these are data-driven operators constantly optimizing their offers.
This full stack reveals marketing-led companies that live and die by their unit economics. They're spending heavily on paid acquisition through Facebook, Instagram, and Google, then using email, SMS, and reviews to maximize lifetime value. They're probably past the scrappy startup phase but not yet at enterprise scale. These are performance marketers who need real-time visibility into what's working because their margins are tight and competition is fierce.
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