We detected 15,489 companies using Cisco Duo and 248 customers with upcoming renewal in the next 3 months. The most common industry is IT Services and IT Consulting (7%) and the most common company size is 51-200 employees (31%). We find new customers by monitoring new entries and modifications to company DNS records.
The count of new companies shown here may differ from the total in the table above. This is intentional. We apply a consistent baseline to ensure month-over-month comparisons are apples-to-apples rather than affected by when data was first collected.
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Market Insights
🏢 Top Industries
IT Services and IT Consulting921 (7%)
Hospitals and Health Care864 (6%)
Government Administration795 (6%)
Construction680 (5%)
Financial Services644 (5%)
📏 Company Size Distribution
51-200 employees4744 (31%)
11-50 employees3455 (22%)
201-500 employees2791 (18%)
501-1,000 employees1477 (10%)
1,001-5,000 employees1460 (10%)
📊 Who usually uses Cisco Duo and for what use cases?
Source: Analysis of job postings that mention Cisco Duo (using the Bloomberry Jobs API)
Job titles that mention Cisco Duo
i
Based on an analysis of job titles from postings that mention Cisco Duo.
Job Title
Share
IT Support Specialist
16%
Network Engineer
10%
Security Operations Center (SOC) Analyst
9%
System Administrator
9%
My analysis shows that IT Support Specialists (16%), Network Engineers (10%), SOC Analysts (9%), and System Administrators (9%) represent the primary job titles working with Cisco Duo, with Other roles accounting for 17%. However, purchasing decisions sit higher in the organization. Leadership roles like the Corporate IT Director, Director of Product Management, and Head of Design represent the decision-makers evaluating Cisco Duo as part of broader security transformation initiatives. These leaders prioritize zero trust architectures, cloud migration security, and reducing risk across distributed workforces.
Day-to-day practitioners use Cisco Duo primarily for multi-factor authentication deployment and support. I found extensive mentions of configuring MFA for end users on mobile devices, integrating with identity providers like Azure AD and Okta, and troubleshooting authentication issues. Technical staff manage Duo alongside other security tools like firewalls, endpoint detection systems, and SIEM platforms. Help desk technicians provide frontline MFA support, while network and security engineers handle implementation and policy configuration.
The pain points reveal companies moving toward modern security models. Multiple postings emphasize replacing traditional VPN access with identity-based authentication, implementing zero trust frameworks, and supporting remote workforces securely. One posting specifically calls for expertise in "deploying and tuning ZTNA platforms" while another seeks someone to "design and implement MFA solutions using industry-standard protocols." Companies want to "protect systems from various cyber threats" while enabling seamless user access across hybrid and cloud environments.
👥 What types of companies use Cisco Duo?
Source: Analysis of Linkedin bios of 15,489 companies that use Cisco Duo
Company Characteristics
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Shows how much more likely Cisco Duo customers are to have each trait compared to all companies. For example, 2.0x means customers are twice as likely to have that characteristic.
Trait
Likelihood
Industry: Banking
18.6x
Funding Stage: Private equity
12.2x
Funding Stage: Post IPO equity
10.9x
Funding Stage: Debt financing
10.3x
Industry: Government Administration
8.7x
Company Size: 1,001-5,000
8.3x
I noticed that Cisco Duo's customers are primarily organizations managing critical infrastructure and sensitive operations. These aren't primarily software or tech product companies. Instead, they're school districts educating thousands of students, hospitals treating patients, government agencies serving citizens, law firms protecting client data, financial institutions handling transactions, and manufacturing companies running production facilities. They deal with physical locations, serve communities directly, and manage operations where security breaches have immediate real-world consequences.
These are established, mature organizations rather than startups. The signals are clear: large employee counts (many have 200-5,000+ employees), multi-location operations, decades of operational history, and complex stakeholder groups. Several are government entities, non-profits, or publicly traded companies. Even the private companies describe extensive infrastructure like "221,000 square foot warehouse" or "520 medical centers nationwide." They're not raising Series A funding. they're managing payroll for thousands and serving established customer bases.
🔧 What other technologies do Cisco Duo customers also use?
Source: Analysis of tech stacks from 15,489 companies that use Cisco Duo
Commonly Paired Technologies
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Shows how much more likely Cisco Duo customers are to use each tool compared to the general population. For example, 287x means customers are 287 times more likely to use that tool.
I noticed that Cisco Duo users gravitate toward tools that scream "managed service provider" or "IT services organization." The presence of IT Glue and Auvik at such dramatically elevated rates is the telltale sign. These aren't tools that end-user companies typically adopt. They're designed specifically for MSPs and IT consultancies managing multiple client environments. The pattern suggests we're looking at companies that provide IT services to other businesses rather than just securing their own infrastructure.
The pairing of IT Glue with Cisco Duo makes perfect sense when you consider the workflow. IT Glue is documentation software that MSPs use to track client configurations, passwords, and procedures. When you're managing security for dozens of clients, you need both robust authentication like Duo and meticulous documentation of how each client's environment is configured. Auvik similarly fits this picture as a network monitoring tool designed for managing multiple client networks from a single dashboard. Rubrik's strong correlation adds another layer, it's enterprise backup software that MSPs often deploy across their client base. These tools together paint a picture of comprehensive managed security and IT services.
The full stack reveals companies operating in a sales-led, relationship-driven model. MSPs and IT service providers grow through direct sales relationships and referrals, not viral product adoption. They're likely established businesses with mature operations, given the enterprise-grade nature of tools like Rubrik and Microsoft Defender for Business. The Webex correlation reinforces this, suggesting companies that need reliable communication tools for client consultations and support.
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