Companies that use Cheq

Source: Analysis of Linkedin bios of 1,035 companies that use Cheq

I noticed that Cheq's customer base is remarkably diverse in what they actually do, spanning from broadcast television stations and museums to insurance companies, healthcare providers, and performing arts centers. However, a clear pattern emerges: these are organizations that depend heavily on their digital presence and public-facing operations. Many are media companies producing and distributing content, cultural institutions engaging with communities, healthcare organizations serving patients, or retailers and service providers managing customer transactions online.

These are predominantly mature, established organizations rather than early-stage startups. The signals are clear: employee counts typically range from 50 to 500, with many operating for decades (some since the 1950s or earlier). Multiple locations, established market positions, and phrases like "for over 70 years" indicate stability. When funding information appears, it's usually grants or private equity rather than venture capital, reinforcing their mature status.

Source: Analysis of tech stacks from 1,035 companies that use Cheq

I noticed that Cheq users are clearly digital advertising companies running sophisticated programmatic campaigns at scale. The overwhelming presence of demand-side platforms like TheTradeDesk, StackAdapt, and Simpli.fi tells me these are businesses spending serious money on programmatic advertising and display campaigns. They're not just dabbling in digital ads. They're running complex, multi-channel advertising operations that require protection from ad fraud and invalid traffic.

The pairing of Cheq with TheTradeDesk and StackAdapt makes perfect sense. These companies are buying ad inventory programmatically across multiple exchanges and need to ensure their spend isn't wasted on bot traffic or fraudulent impressions. The Braze correlation is particularly telling. Companies using Braze are running sophisticated lifecycle marketing campaigns, which means they care deeply about data quality throughout the entire customer journey. If fraudulent clicks are polluting their attribution data, their entire marketing automation strategy falls apart. The Pubmatic presence suggests many of these companies aren't just buying ads, they're also selling inventory, making fraud prevention even more critical to their business model.

This tech stack screams marketing-led growth companies, likely in growth or scale stages where advertising efficiency directly impacts their bottom line. They're past the early experimental phase and managing substantial ad budgets where even small improvements in fraud prevention translate to meaningful cost savings. These are data-driven organizations that understand the connection between clean traffic data and accurate performance measurement.