Companies that use Bot Penguin

Source: Analysis of tech stacks from 86 companies that use Bot Penguin

I noticed that Bot Penguin users are heavily focused on organic discovery and search visibility. The strong presence of Google Search Console, Bing Webmaster Tools, and Microsoft Clarity tells me these are companies investing seriously in SEO and website optimization rather than paid acquisition. They're building traffic through content and search rankings, not burning cash on ads.

The pairing of Bot Penguin with Trustindex.io is particularly revealing. These companies are collecting and displaying social proof prominently, suggesting they're in competitive markets where trust signals matter. When you combine this with Microsoft Clarity for behavior analytics, I see a clear workflow: attract visitors through search, understand how they navigate the site, engage them with Bot Penguin's chatbot, and reinforce credibility with reviews. Brevo's presence adds another layer, indicating they're capturing leads through the bot and nurturing them via email automation. This is a coordinated inbound system, not random tool adoption.

The full stack reveals marketing-led companies in early to mid-growth stages. They're sophisticated enough to instrument their entire funnel but still cost-conscious, choosing tools like Microsoft Clarity (free) and Brevo (affordable email platform) over enterprise alternatives. These aren't startups with five users or enterprises with dedicated ops teams. They're likely small to medium businesses with 10 to 100 employees who need to maximize every visitor because traffic is hard-earned through SEO efforts.

Source: Analysis of Linkedin bios of 86 companies that use Bot Penguin

I noticed that Bot Penguin's customers span an incredibly diverse range of industries, but they share a common thread: they're service-oriented businesses that need to communicate efficiently with customers at scale. These aren't pure product companies. They're IT consulting firms, automotive dealerships, real estate agencies, training institutes, immigration consultants, hospitals, logistics providers, and manufacturing companies that all emphasize direct customer interaction as central to their operations.

The employee counts and funding signals tell me these are predominantly growth-stage companies, not early startups or massive enterprises. Most fall in the 50-500 employee range. Very few have disclosed funding rounds, and when they do, it's typically seed or angel stage. I saw established businesses with 10-20+ years of operation but still relatively modest team sizes. These aren't venture-backed hypergrowth companies. They're bootstrapped or traditionally financed businesses that have achieved steady expansion and now face the operational challenge of scaling customer communications without proportionally scaling headcount.