We detected 37,964 customers using Barracuda, 3,718 companies that churned or ended their trial, and 633 customers with estimated renewals in the next 3 months. The most common industry is Construction (8%) and the most common company size is 11-50 employees (35%). Our methodology involves monitoring new entries and modifications to company DNS records.
Note: We can't detect companies that use Barracuda Email Security for outbound-only encryption (very rare)
About Barracuda
Barracuda protects organizations from email-based threats including phishing, malware, spam, and business email compromise using AI-powered threat detection, real-time URL analysis, and automated post-delivery remediation to identify and remove malicious content before and after it reaches users.
📊 Who in an organization decides to buy or use Barracuda?
Source: Analysis of 100 job postings that mention Barracuda
Job titles that mention Barracuda
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Based on an analysis of job titles from postings that mention Barracuda.
Job Title
Share
IT Support Specialist
11%
System Administrator
11%
Network Engineer
9%
Director of Information Technology
6%
My analysis shows that Barracuda purchasing decisions are distributed across IT leadership and technical practitioners. Directors of IT and Information Technology (6%) typically own procurement, focusing on infrastructure modernization, security posture improvement, and budget management. However, the hiring patterns reveal that 20% of roles are leadership positions responsible for strategic technology decisions, while 80% are individual contributors who directly implement and manage these solutions daily.
The hands-on users span a wide range of technical roles. System administrators and network engineers collectively represent 20% of positions, managing Barracuda firewalls, email security gateways, and web filters as part of their daily infrastructure responsibilities. Security engineers and IT support specialists use Barracuda products for threat detection, email filtering, spam protection, and endpoint security. I noticed recurring mentions of managing Barracuda alongside complementary tools like Cisco, Fortinet, Sophos, and Microsoft security solutions, indicating Barracuda fits into heterogeneous security stacks.
The companies hiring for these roles prioritize comprehensive security across multiple vectors. Job descriptions emphasize "maintaining secured technical infrastructure," "email security tools including phishing investigation," and "perimeter security" management. One posting specifically calls for experience with "Barracuda Security Gateway" administration, while another seeks expertise in "Web-Filter, Mail-Filter" solutions. The consistent theme is protecting organizations from evolving cyber threats while maintaining operational efficiency and user productivity across hybrid cloud and on-premises environments.
🔧 What other technologies do Barracuda customers also use?
Source: Analysis of tech stacks from 37,964 companies that use Barracuda
Commonly Paired Technologies
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Shows how much more likely Barracuda customers are to use each tool compared to the general population. For example, 287x means customers are 287 times more likely to use that tool.
I noticed something fascinating about Barracuda users: they're primarily small to medium-sized businesses with a strong Microsoft-centric IT infrastructure who are actively trying to build their digital marketing presence. The combination of enterprise security tools alongside basic marketing platforms tells me these are traditional businesses undergoing digital transformation, not tech-native startups.
The pairing of Intune and Microsoft Defender for Business is particularly revealing. These companies have committed deeply to the Microsoft ecosystem for their core operations and security posture. They're managing employee devices and endpoints through Microsoft's tools, which suggests IT departments that value integrated solutions over best-of-breed approaches. Barracuda fits perfectly here as an email and network security layer that complements Microsoft's native protections. Meanwhile, the strong presence of Yoast and Google Search Console shows these same companies are investing seriously in organic search visibility. They're not just securing their infrastructure but also trying to be found online, likely because they're moving traditional business models to digital channels.
The full picture reveals companies that are marketing-led but operationally conservative. The extremely high correlation with Constant Contact (46.8 times more likely) is telling. These aren't sophisticated marketing automation users running complex nurture campaigns. They're businesses doing fundamental email marketing, probably to existing customer bases or local markets. They're at a growth stage where they've outgrown basic tools and need enterprise-grade security, but they're not yet ready for or interested in cutting-edge martech.
👥 What types of companies is most likely to use Barracuda?
Source: Analysis of Linkedin bios of 37,964 companies that use Barracuda
Company Characteristics
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Shows how much more likely Barracuda customers are to have each trait compared to all companies. For example, 2.0x means customers are twice as likely to have that characteristic.
Trait
Likelihood
Funding Stage: Post IPO debt
8.0x
Country: KW
7.8x
Funding Stage: Private equity
7.3x
Industry: Banking
7.1x
Industry: Law Practice
6.6x
Funding Stage: Post IPO equity
6.5x
I noticed that Barracuda Email Security customers are predominantly practical, operations-focused businesses that provide essential services rather than flashy tech products. These are companies running medical equipment sales and repair shops, accounting firms, construction contractors, nursing homes, law practices, hospitality venues, and local government offices. They're not building software or chasing venture capital. They're managing physical facilities, serving patients, handling legal cases, or maintaining real estate. Many are in regulated industries like healthcare and finance where data security isn't optional.
These are mature, stable businesses. The employee counts cluster in the 11-50 and 51-200 ranges, with very few showing any funding activity. When funding appears at all, it's typically debt financing or post-IPO, not venture rounds. Many explicitly mention decades of operation. They're not startups figuring out product-market fit. They're established operators managing steady workflows.
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