We detected 157,674 customers using AWS Route 53 and 1,794 customers with estimated renewals in the next 3 months. The most common industry is Software Development (14%) and the most common company size is 2-10 employees (33%). Our methodology involves monitoring new entries and modifications to company DNS records.
About AWS Route 53
AWS Route 53 provides highly available and scalable Domain Name System (DNS), domain name registration, and health-checking web services designed to route end users to Internet applications by translating domain names into numeric IP addresses.
๐ Who in an organization decides to buy or use AWS Route 53?
Source: Analysis of 100 job postings that mention AWS Route 53
Job titles that mention AWS Route 53
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Based on an analysis of job titles from postings that mention AWS Route 53.
Job Title
Share
DevOps Engineer
23%
Network Engineer
21%
Systems Engineer
11%
Cloud Engineer
10%
My analysis shows that AWS Route 53 buyers are predominantly technical individual contributors rather than leadership roles. Network Engineers represent 21% of hiring, DevOps Engineers 23%, Cloud Engineers 10%, Systems Engineers 11%, and System Administrators 9%. The purchasing decisions happen at the engineering level, with teams prioritizing hybrid cloud infrastructure, DNS modernization initiatives, and multi-cloud networking strategies. These organizations are moving away from legacy on-premise DNS systems toward cloud-native architectures.
The day-to-day users are hands-on practitioners managing DNS records, configuring hybrid Active Directory environments, and automating infrastructure deployments. They work extensively with Route 53 alongside other AWS services like VPC, EC2, and S3, often using Infrastructure as Code tools like Terraform and CloudFormation. These engineers handle DNS security implementations including DNSSEC, monitor performance and availability, and integrate DNS with Kubernetes service discovery and load balancing solutions.
The job postings reveal companies are solving specific infrastructure challenges. I noticed recurring phrases like "migrate workloads from on premise to cloud environment," "design and maintain enterprise DNS infrastructure," and "ensure high availability and scalability." Organizations seek to "modernize DNS infrastructure," achieve "seamless integration across hybrid and multi-cloud environments," and implement "automation to improve operational efficiency." The emphasis on security hardening, disaster recovery planning, and 24x7 operational support suggests these teams are managing mission-critical DNS services that directly impact business continuity and customer experience.
๐ง What other technologies do AWS Route 53 customers also use?
Source: Analysis of tech stacks from 157,674 companies that use AWS Route 53
Commonly Paired Technologies
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Shows how much more likely AWS Route 53 customers are to use each tool compared to the general population. For example, 287x means customers are 287 times more likely to use that tool.
I noticed that AWS Route 53 users are sophisticated B2B SaaS companies with mature marketing and customer service operations. The strong presence of tools like HubSpot Marketing Hub and LinkedIn Ads alongside core AWS infrastructure tells me these companies are investing heavily in both technical excellence and customer acquisition. They're building serious web applications while simultaneously running structured marketing campaigns to drive enterprise growth.
The pairing of AWS API Gateway with Route 53 makes perfect sense because these companies are building microservices architectures that need reliable DNS routing and API management. When I see Amazon SES appearing so frequently, it confirms these are transactional businesses sending automated emails for user onboarding, notifications, and marketing campaigns. The presence of Atlassian Jira Service Desk is particularly telling because it suggests they have enough customers to need dedicated service management tools, not just basic support email.
My analysis shows these are marketing-led growth companies, likely past the early startup phase and into scale mode. Google Search Console appearing 47 times more often means they're serious about SEO and organic acquisition, not just paid channels. The combination of LinkedIn Ads with HubSpot points to deliberate B2B targeting with proper lead nurturing infrastructure. These aren't product-led viral apps or traditional sales-led enterprise companies. They're using content marketing and paid acquisition to fill their funnel, then converting and serving customers through well-organized systems.
๐ฅ What types of companies is most likely to use AWS Route 53?
Source: Analysis of Linkedin bios of 157,674 companies that use AWS Route 53
Company Characteristics
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Shows how much more likely AWS Route 53 customers are to have each trait compared to all companies. For example, 2.0x means customers are twice as likely to have that characteristic.
Trait
Likelihood
Funding Stage: Series B
12.2x
Funding Stage: Series C
11.6x
Country: KR
10.9x
Funding Stage: Series A
10.8x
Country: JP
7.2x
Industry: Software Development
5.3x
I noticed that AWS Route 53 users span an incredibly diverse range of industries and business models, which suggests Route 53 is infrastructure that just about any company needs once they have a digital presence. These companies make everything from garage doors and tennis strings to cosmetics and dashcams. They run restaurants, ski clubs, country clubs, and theaters. They provide staffing services, insurance, financial products, and educational programs. What unites them isn't what they build, it's that they all need reliable web infrastructure to operate their businesses, whether that's e-commerce, SaaS platforms, internal systems, or customer-facing websites.
The stage distribution is remarkably broad. I see pre-seed startups with $50K-125K in funding alongside publicly traded manufacturers with 10,000+ employees. There are small family businesses with under 10 employees operating since the 1950s, mid-stage companies with modest VC backing, and established enterprises that have been around for decades. The employee counts range from solo operations to thousands of staff. This suggests Route 53 scales across company lifecycle stages.
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