We detected 450 companies using Automation Anywhere and 1 companies that churned. The most common industry is Financial Services (6%) and the most common company size is 1,001-5,000 employees (31%). We find new customers by discovering URLs with known URL patterns through web crawling or certificate transparency logs.
๐ Who usually uses Automation Anywhere and for what use cases?
Source: Analysis of job postings that mention Automation Anywhere (using the Bloomberry Jobs API)
Job titles that mention Automation Anywhere
i
Based on an analysis of job titles from postings that mention Automation Anywhere.
Job Title
Share
Director, Information Technology
18%
Director, Operations/Transformation
15%
Vice President, Finance/Operations
12%
Director, Software Engineering
10%
I noticed that Automation Anywhere buyers are predominantly senior technology and operations leaders. IT Directors represent 18% of roles, followed by Operations/Transformation Directors at 15% and Finance/Operations VPs at 12%. These leaders are hiring for strategic transformation, with priorities around building automation centers of excellence, integrating AI with RPA, and modernizing legacy processes. They sit at the intersection of business operations and technology, responsible for delivering measurable efficiency gains across enterprise functions.
The day-to-day users span two groups. First are RPA developers and automation engineers who build bots, maintain the Automation Anywhere platform, handle Control Room administration, and integrate with systems like SAP, Salesforce, and APIs. Second are business analysts and process improvement specialists who identify automation opportunities, document workflows, and partner with technical teams to translate requirements into working solutions. I saw heavy emphasis on supporting finance operations, customer service workflows, HR processes, and data digitization tasks.
The pain points center on operational efficiency and modernization. Companies want to "eliminate manual toil and accelerate how work gets done," "create capacity we can reinvest in growth," and move from "automation projects into governed, production-grade systems." One posting emphasized the need to free people "from repetitive, low-judgment work so they can be redeployed to higher-value work that actually differentiates the business." The recurring theme is using automation not just for cost reduction, but as a strategic lever to scale operations and improve employee experience.
๐ฅ What types of companies use Automation Anywhere?
Source: Analysis of Linkedin bios of 450 companies that use Automation Anywhere
Company Characteristics
i
Shows how much more likely Automation Anywhere customers are to have each trait compared to all companies. For example, 2.0x means customers are twice as likely to have that characteristic.
Trait
Likelihood
Funding Stage: Post IPO debt
410.0x
Funding Stage: Post IPO equity
124.1x
Company Size: 10,001+
83.4x
Company Size: 5,001-10,000
78.0x
Industry: Banking
47.6x
Company Size: 1,001-5,000
40.5x
I noticed that Automation Anywhere's typical customers are predominantly large, established enterprises that operate complex, high-volume business processes across multiple locations. These aren't tech startups building SaaS products. They're companies that manufacture physical goods (Holcim construction materials, Tenneco automotive parts, Lonza pharmaceuticals), distribute products at massive scale (Albertsons groceries, UNFI food services, Graybar electrical supplies), provide essential services (Humana insurance, Texas Health Resources healthcare), or manage intricate financial operations (MUFG, First American). Many are Fortune 500 companies or equivalents in their regions.
These are definitively mature enterprises, not startups. The signals are unmistakable: employee counts regularly exceed 5,000 and often surpass 50,000, many are publicly traded with substantial revenues (Accenture's $70 billion, Performance Food Group as a Fortune 200 company), and they describe decades or even centuries of operating history. Their funding stages show "Post IPO debt" or "Post IPO equity" rather than Series A or B rounds.
๐ง What other technologies do Automation Anywhere customers also use?
Source: Analysis of tech stacks from 450 companies that use Automation Anywhere
Commonly Paired Technologies
i
Shows how much more likely Automation Anywhere customers are to use each tool compared to the general population. For example, 287x means customers are 287 times more likely to use that tool.
I noticed that Automation Anywhere customers are primarily enterprise companies focused on governance, risk, and compliance operations. The presence of tools like Auditboard, Diligent, and Zycus tells me these are large organizations dealing with complex regulatory requirements, procurement processes, and board-level oversight. They're using automation to handle repetitive compliance and financial workflows that need to be both accurate and auditable.
The pairing of Automation Anywhere with Auditboard makes perfect sense because audit processes involve enormous amounts of data collection, evidence gathering, and documentation that RPA can streamline. Similarly, Zycus for procurement and sourcing naturally fits with automation since purchase order processing, vendor onboarding, and contract management are highly structured, rule-based activities. The Azure Databricks correlation is particularly telling because it suggests these companies are doing sophisticated data transformation work. They're likely using RPA to extract data from legacy systems and feed it into modern analytics platforms. Box Enterprise appearing frequently indicates these organizations need secure document management across automated workflows, especially for compliance documentation.
My analysis shows these are sales-led, enterprise organizations, likely in mature industries like financial services, insurance, or healthcare where regulatory burden is high. They're at a growth stage where they've already invested heavily in enterprise software and are now trying to connect disparate systems without expensive custom integrations. The Powtoon Enterprise presence suggests they're also focused on internal training and change management, which makes sense when rolling out automation initiatives across large employee bases.
Alternatives and Competitors to Automation Anywhere
Explore vendors that are alternatives in this category