Companies that use AttributionApp

Source: Analysis of tech stacks from 76 companies that use AttributionApp

I noticed that AttributionApp users are sophisticated B2B marketing organizations with complex, multi-touch customer journeys they need to track and optimize. The presence of tools like Segment, 6Sense, and Chili Piper tells me these companies run integrated marketing operations where data flows between systems and every touchpoint matters. They're not running simple campaigns. They're orchestrating entire buyer experiences across multiple channels and need to prove what's working.

The pairing of Segment with AttributionApp makes perfect sense because these companies are collecting customer data from everywhere and need a clean way to route it to their attribution system. When I see 6Sense Website Identification alongside AttributionApp, it signals that anonymous buyer research is a huge part of their funnel, and they want to connect those early dark funnel signals to eventual revenue. The Reddit Ads correlation is particularly interesting because it shows these marketers are experimenting beyond standard channels like LinkedIn and Google. They need attribution tools precisely because they're testing unconventional platforms where ROI is harder to prove.

The full stack reveals marketing-led organizations that are probably Series A to C stage, past product-market fit but still optimizing their go-to-market motion. They've invested in expensive tools like Chili Piper for meeting scheduling and 6Sense for intent data, which suggests meaningful budgets and a focus on conversion optimization. The presence of PostHog Session Recording shows they're technical enough to instrument their websites deeply and want both quantitative attribution and qualitative insights into buyer behavior.

Source: Analysis of Linkedin bios of 76 companies that use AttributionApp

I noticed AttributionApp attracts a fascinating mix of companies, but they share a common thread: they're all in the business of acquiring and converting customers at scale. These aren't pure software companies building developer tools. Instead, I'm seeing direct-to-consumer brands (Milan Laser, NOBULL, Orgain), ecommerce retailers (McGee & Co., Feature, Frame My Mirror), professional services that rely on lead generation (ISI, Clearview), and marketing agencies serving other businesses (Radd Interactive, Intero Digital). They're companies where customer acquisition cost directly impacts survival.

The stage distribution surprised me. While there are Series A and B companies (Starbridge, Oscilar, Avive), the majority are either bootstrapped or in that awkward middle zone: past startup, not yet enterprise. Employee counts cluster in the 50-200 range. Many show no funding or modest seed rounds, suggesting they're profitable enough to grow organically but still need to prove efficiency in every dollar spent. They're at the stage where attribution becomes critical because waste is no longer affordable.